Job Description
• Work closely with business intelligence and systems teams to ensure a smooth flow of enquiries into leads and bookings. • Continually review, optimise and test marketing campaigns and initiatives to ensure effectiveness and return on investments. • Work closely with web development agency and team to manage, optimise and improve website for both marketing of assets and specific campaign delivery alongside developing and improving SEO.
Marketing Manager – Campaign Delivery & Optimisations Marketing Director
Role title: Reports to: Division: Hours:
Head Office 37.5 / week
Key Responsibilities
PR & External Communications
The key duties for the role are:
• Monitor and identify and support senior leadership team on any activity which relates to crisis PR or brand/reputation management. • Support targeted PR campaigns aimed at key consumer or B2B investors and stakeholders. • Support media training and briefings to senior leadership team alongside retained PR agency.
Marketing Campaigns & Strategy
• Working with the Marketing Manager – Brands and Site Strategy plan, develop and implement a robust marketing campaign to meet marketing KPI and business financial and occupancy objectives. • Working alongside Marketing Managers and Design team ensure that campaign messaging and objectives gets delivered appropriately across all appropriate channels, including onsite marketing, social media, third party advertising and review channels, PPC, remarketing, content (SEO), programmatic, digital display (online and SU/university), outdoor and experiential. • Work closely with wider marketing team to ensure delivery of digital and traditional marketing campaigns which align with strategic direction of business and achieve financial, and non- financial business targets. • Work to engage and support team members to be open to fair critique of campaigns and messaging to engage those who are closest to our customers and experts in the sector. • Support Marketing Director to deliver a B2B engagement and relationship marketing activity which supports building key university relationships aimed at increasing nominations agreements. • Working with Marketing Manager – Brand and Site Strategy to implement a content marketing strategy which is aligned with target keywords, engages audiences and delivers to key brand messages. • Manage and supervise digital, experiential and promotional agency contracts to ensure delivers to contract, focusing on project delivery and budget management. • Manage PPC and Paid social campaigns via agency ensuring that campaigns are developed to align with site plans alongside delivering a generic national campaign.
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