Budget Management
Data, Insights & ROI
• Work with Marketing Manager – Brand and Site Strategy to deliver campaigns to align with national and site marketing budgets for consumer marketing strategies. Ensure that campaigns are delivering to budget and is providing value for money across all properties.
• Develop and support a data and insights led marketing function working in close collaboration with the Business Intelligence team. • Support and guide the marketing function to focus on cost of acquisition and development of in-depth tracking. • Review, guide and lead wider marketing team to review customer feedback, trends, research and marketing insights to ensure that product, service, brand and content remains engaging to customers. • Collaborate with marketing team and Business Intelligence to develop monthly and yearly marketing activity reports – focused on results and ROI.
Brand Management
• Act as a custodian of the external brand – engaging with internal and external stakeholders to ensure full engagement and alignment. • Alongside Marketing Director lead on brand development and alignment to maintain brand reputation and build awareness across consumer and B2B customers. • Support Marketing Director to ensure national consumer marketing campaigns and brand development align with corporate and wider business strategies.
Interdepartmental Relationships
• Be a key part of the wider business team – support operations, sales, finance and all departments to deliver to business goals. • Engage and support the promotion of residence events and activities through relevant channels. • Collaborate and manage the marketing team to deliver a supportive, engaged and productive working environment. • The nature of the role means that you may be required to work outside of your hours (move in weekends, summer etc). Travel may be required.
Team Management & Internal Comms
• Support Marketing Director to build an environment where all team members feel comfortable about raising concerns about our properties or practices as it relates to health, safety & welfare. • Support Marketing Director to build an internal comms function working closely with HR.
9
8
Made with FlippingBook Annual report maker