Ministry & Motorsports The automotive enthusiast market is a multi-billion dollar lifestyle sector driven by high-engagement physical events and massive digital media consumption. However, traditional car culture is increasingly challenged by perceptions of being exclusionary, vanity-focused, and lacking a deeper sense of belonging. Simultaneously, the faith-based industry is shifting toward "niche ministries" that engage people through shared interests rather than institutional settings. The Community Gap
The Intersection: A Purpose-Driven Niche Rise Up Racing (RUR) operates at the unique intersection of these two industries, transforming automotive passion into a mission field. By integrating "Faith and Speed," RUR solves the community isolation problem with a "Bold Witness" model that provides spiritual purpose to technical passion.
THE FAST ADVANTAGE: SCALABILITY & MONETIZATION RUR leverages a sophisticated, dual-model business structure to lead this emerging niche in Southern New England and beyond: The Content Collective: A "Hub-and-Spoke" model utilizing 10–20 Brand Ambassadors to generate high-volume, organic content, drastically reducing the Customer Acquisition Cost (CAC).
Diverse Revenue Streams: Total revenue target supported by a dual-retail operations engine – 0 to SXTY Coffee and merchandise.
Platform Monetization: A tiered profit-sharing system for partners and "Riders" that accelerates platform readiness for national sponsorships and independently sponsored car shows.
Made with FlippingBook - professional solution for displaying marketing and sales documents online