THE 3M Way
Merchandise (The Resource Engine) Our lifestyle clothing brand and O TO SXTY Coffee merchandise serves as the "fuel" for Rise Up Racing’s operations. Revenue from these streams is dedicated to offset event infrastructure, logistics, and scaling our physical presence costs. This fuels the organization, ensuring that product sales directly benefit the community experience and event quality. Media (The Acceleration Hub) Hub-and-Spoke Content Strategy Media is our digital megaphone. We utilize a hub-and-spoke collective content strategy: The Hub: High-production flagship content (Zerto To 60 Podcast, Giveback Garage, Upshift, & the Stance). The Spokes: A collective of influencer partnerships and niche content channels that drive traffic back to the center. This model is designed to accelerate platform monetization, turning digital engagement into a recurring revenue stream that further offsets operational costs and broadens the reach of the Gospel. Ministry (The Mission Finish Line) Discipleship, Evangelism, and Presence Ministry is the ultimate output of the 3M cycle. This is where the President’s Philanthropic Salary produces ROI. By securing dedicated leadership funding through a separate philanthropic endeavor, we ensure the President is 100% focused on the "human" work: one-on-one mentorship, spiritual leadership at meets, and Gospel-centered community building.
MERCHANDISE (Apparel & Coffee)
MEDIA (Content & Social) Platform Monetization Impact
MINISTRY (Discipleship & Community Impact)
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