OCCUPY NE Reaching the Unreached
OCCUPY THE MANDATE (SPACE RENOVATION) Objective: To establish and maintain the theological and strategic "standard of trade" for all organizational activities. Key Activities: Outreach mission using Bibles, tracts, and other evangelistic giveaways. Strategic Alignment, insuring the (FAST) vision is integrated into all events, media content, and merchandise messaging. The Increase (Metric): 100% mission alignment across all public- facing platforms and content, new enthusiasts reached, confessions of Christ, increased Christlike lives evidenced by community engagement.
OCCUPY THE CULTURE (NICHE PENETRATION) Objective: To equip a "Street Team" of enthusiasts to occupy secular car culture as "Bold Witnesses". Key Activities: Life-on-Life Discipleship: Facilitating mentorship and faith-based discussions during community meets. Community Immersion, Actively "fishing" for new Kingdom members (ABC!) The Increase (Metric): Growth of the Content Collective to 20+ active Riders/Ambassadors, and mandate metrics.
MINISTRY (Discipleship & Community Impact)
OCCUPY THE NETWORK (DIGITAL DOMINANCE) Objective: To multiply the reach of the Gospel through a sophisticated "Hub-and-Spoke" media engine. Key Activities: Asset Production, executing 44 annual episodes across four network programs. Marketplace proliferation, leveraging the organic reach of the content collective to lower CAC and drive traffic to the ministry "Hub". The Increase (Metric): High-volume engagement and brand penetration leading to "monetization readiness", and mandate metrics.
OCCUPY THE HARVEST (SPACE REDEMPTION) Objective: To utilize retail operations as an active carrier for the Gospel mandate and to convert brand affinity into sustainable revenue and community impact. Key Activities: Strategic messaging, integrating faith-increasing messaging into the design, packaging and distribution of the Rise Up merchandise and the 0 TO SXTY Coffee startup (Target: $73,125 sales). Monetization & profit sharing, implementing a tiered reward platform for “Riders” to drive brand penetration and ensure the program is financially scalable. Primary Metric: Increased sales, Increased monetization, increased evidence of Christlike lives among customers and enthusiasts through qualitative feedback and continued engagement.
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