2026-2028 Strategic Plan

TALENT ATTRACTION

Greater Grand Rapids Population Growth

Demographic

2021

2024 169,435 682,264 1,178,826

Growth

Young Workers (25-34) Working Age (20-64)

156,495 637,148

8.3%

7.1%

Total Population

1,091,620

8.0%

Source: U.S. Census Bureau

25-34 Year Olds as % of Population Previous Rank City

2021 % Current Rank

City

2024 %

1

Salt Lake City, UT

16.0%

1

Colorado Springs, CO

16.3%

2

Colorado Springs, CO

15.9%

2

Salt Lake City, UT

16.2%

3

Columbus, OH

15.2%

3

Columbus, OH

14.9%

4

Grand Rapids, MI

14.3%

4

Des Moines, IA

14.5%

5

Indianapolis, IN

14.2%

5

Indianapolis, IN

14.4%

6

Grand Rapids, MI

14.4%

6

Oklahoma City, OK

14.2%

7

Des Moines, IA

14.2%

7

Raleigh, NC

14.3%

8

Raleigh, NC

14.1%

8

Ann Arbor, MI

14.1%

9

Ann Arbor, MI

14.0%

9

Chattanooga, TN

14.0%

10

Louisville, KY

13.8%

10

Oklahoma City, OK

13.9%

11

Detroit, MI

13.7%

11

Detroit, MI

13.8%

12

Milwaukee, WI

13.7%

12

Louisville, KY

13.8%

13

Jacksonville, FL

13.6%

13

Milwaukee, WI

13.8%

14

Lansing, MI

13.5%

14

Kalamazoo, MI

13.6%

15

Kalamazoo, MI

13.3%

15

Jacksonville, FL

13.4%

16

Greenville, SC

13.3%

16

Lansing, MI

13.3%

17

Birmingham, AL

13.2%

17

Greenville, SC

13.3%

18

Chattanooga, TN

13.0%

18

Knoxville, TN

13.3%

19

Greensboro, NC

12.9%

19

Birmingham, AL

13.1%

20

Knoxville, TN

12.8%

20

Greensboro, NC

12.7%

Source: U.S. Census Bureau

17.0% 23.4% 35.0%

Percentage of GGR’s diverse population in 2004

Demographic Two or More Races

2004 to 2024

116%

Asian

77%

Hispanic

60%

Percentage of GGR’s diverse population in 2024

Black

32%

Native Hawaiian or Pacific Islander

30%

White

5%

American Indian or Alaskan Native

-3%

Predicted percentage of GGR’s diverse population in 2050

Source: Lightcast and RSQE

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