2026-2028 Strategic Plan

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PLACE

Greater Grand Rapids stands out as one of the Midwest’s most vibrant regions, celebrated for its award-winning quality of life; a place where life feels full, adventurous, and distinctly connected. What truly sets us apart is our continued drive to be better each day, seizing opportunities to enhance public spaces, foster growth and collaboration, and thoughtfully develop places where people want to live, work, and gather. At The Right Place, we see every street, park, and parcel as an opportunity — a chance to strengthen the ties that make our communities special. We are dedicated to elevating these op- portunities and guiding projects and partnerships that make our region stronger, more connected, and even more remarkable for years to come. Since its launch in 2021, the Place team has collaborated with communities across the region. Together, we have delivered $58 million in public placemaking projects that enhance how people experience their neighborhoods, while sparking $201 million in housing, mixed-use, and business development — including nearly 2,500 acres of build-ready industrial land.

Through this work, the Place team supports a thriving region, made up of a wide array of unique communities, where businesses, residents, and visitors alike can flourish.

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