2026-2028 Strategic Plan

25

BUSINESS RETENTION

The Right Place will lead the efforts to support the existing business community with proactive outreach and programming to ensure they grow and remain in Greater Grand Rapids.

1 Strengthen our best-in-class retention program by conducting formal visits with over 500 companies throughout the region each year. KEY INITIATIVES

Expand retention efforts to focus on the needs of high-growth, small, and locally-owned second stage companies.

2

Serve as a solution-provider, removing barriers, and delivering high value-added support for growth-minded companies.

3

Develop and promote an industry-diversification strategy across primary target industries.

4

Connect our advanced manufacturing industry to leading-edge training and consulting, along with encouraging and implementing tech adoption via our Michigan Manufacturing Technology Center-West team.

5

THREE-YEAR GOAL 1,500 Business Retention Calls

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