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EXECUTIVE SUMMARY
"We fight above our weight class" has long been the mantra of our region as we consistently outperformed our relatively small stature. Today, thanks to decades of strategic investment, private-public collaboration, and a sustained commitment to growth, Greater Grand Rapids has now moved up a weight class – bench- marking, competing, and winning against the highest performing metropolitan areas in the country. This dynamic comes with new challenges and exciting opportunities that demand bold thinking and action. The Right Place’s strategic plan reflects the significance of that shift, establishing a foundation for how we adapt, innovate, and lead in this new, more competitive landscape. The work we do today will define Greater Grand Rapids' future for years to come. Together, we are setting a vision that is both ambitious and achievable, and uniquely suited to the strengths of our region.
MISSION
VISION
To drive sustainable economic growth and shared prosperity for all in the Greater Grand Rapids Region.
The Greater Grand Rapids Region will be the most resilient, productive, and equitable regional economy in the nation.
KEY INITIATIVES
PEOPLE
PLACE The Right Place will lead efforts to ensure businesses have the space to grow, residents have places to call home, and an exceptional quality of life experience for everyone in the region. We will do this by expanding development-ready sites, spurring new placemaking initiatives, and deepening our collaboration with municipal and community leaders.
PROSPERITY The Right Place will expand prosperity throughout the region by supporting the growth of existing businesses, attracting new companies, and building on the region's core strengths in advanced manufacturing, health sciences, and technology. To do this, we will drive collaboration among companies to adopt technology, including Artificial Intelligence, further diversify customer bases, and capitalize on global opportunities.
The Right Place will position Greater Grand Rapids as a national leader in employer participation throughout the talent pipeline, promoting the region as a destination for talent at each career stage, and providing resources highlighting the region’s opportunities for prospective residents.
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