NowX - September 2018

THE

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How interested would you be to find an easy way to make yourself smarter? It takes no time at all and is proven to be good for your health. Sounds too good to be true, I know. Here is the lowdown: Studies show that when you are in a positive frame of mind, you are 31 percent smarter, and if you are selling something while in a positive frame of mind, you are 37 percent smarter. So SMILE! This month’s articles will put you on the smarter, more positive path. From yoga to island hopping, new hobbies to gooey grilled cheese, I hope you keep a smile on your face thinking of how smart you are! Thanks for the great feedback on my book, “Why It’s So Hard To Stop Cybercrime And What You Can Do About It”! For those who have not yet downloaded it, take a minute today to get it. If you’ve got your phone handy, snap a pic of the QR code below right now! nowxcorp.net/free_ebook FROM THE DESK OF Ron Cousins

HOT ANDBOTHERED S ome T rends , T ruths , and T enets of the M odern Y oga E ra

For many people, no matter how trendy yoga becomes, the idea of testing the limits of their flexibility still sounds less than appealing. A fair number of first-time yoga-goers report unpleasant and distressing experiences, inwardly cringing as they watch seasoned practitioners bend into pretzels while they sit on their brand-new mats, barely able to reach their tippy toes. Take this initial discomfort and add 105-degree temperatures, and the experience goes from bad to mortifying. No matter who you are, the first time you try hot yoga, it’s likely to feel unpleasant, and this feeling may stem from the unfamiliarity of the poses as much as the sweltering heat. If you are practicing traditional hot yoga, the temperature will be set between 90 and 105 degrees. Ask 10 people the reason behind the high temperature, and you’ll get 10 different answers. Some seasoned yogis tout the health benefits of this sauna-like practice, claiming that the sheer amount of sweat pouring off one’s body helps remove unwanted or unhealthy toxins. According to Yoga International, this claim couldn’t be further from the truth. While exercising in the hot room definitely increases circulation, relaxes muscles, and promotes flexibility, the notion that it creates a physical purification system is false. What are some scientifically grounded benefits of hot yoga? Well, biomedical researchers are exploring whether or not a natural antibiotic in one’s sweat called dermcidin can be used as a treatment for superbugs like tuberculosis and MRSA. Additionally, these researchers are studying hyperthermic conditioning, or exercising in the heat, to see how it boosts the production of the human growth hormone and ameliorates heat shock proteins, both of which can cause elevated muscle growth and promote healing properties. Healthwise, there

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are a lot of benefits to hot yoga, but they just don’t provide the same functions as the kidney or liver, organs that exist to rid the body of bad toxins. In addition to these physical benefits, many yoga-goers boast mental perks from being in the hot room that are grounded in the practice of asceticism, a way to transcend suffering through intentional discomfort. Contemporary practitioners might think of this as an exercise inmind over matter, perseverance, or grit. The tried and true benefits of hot yoga rely on the poses as much as the heat. The most popular posture sequence in a hot yoga class is made up of 26 poses, and instructors usually have their students complete each pose twice. This specific series has been circulating for nearly half a century, starting with a yogi named BikramChoudhury, who was the household name in hot yoga in the U.S. until 2013, when two sexual assault lawsuits were waged against him. Since then, many practitioners of hot yoga are creating newways to continue the practice while distancing themselves from the infamy of the man who created it.

Some of these new sessions rely on traditional yoga sequences that are more than 5,000 years old, while others incorporate fun, original ideas like yoga with goats, cats, or beer. Yes, there are real classes where you can perfect your downward dog while hanging out with baby goats. Of course, in the classes that contain farm animals or alcohol, the temperatures are kept cool for safety reasons. The popularity of these nontraditional classes emphasizes the exponential growth in the yoga industry in the last decade. In fact, there are a slew of yoga Instagram influencers whose financial livelihoods depend on creating sponsored advertisements for thousands of followers. The trend has also captured the attention of many famous actors, politicians, andmusicians, including Ellen DeGeneres, Barack Obama, Jennifer Aniston, and MatthewMcConaughey. Yoga wasn’t intended to be an embarrassing or a painful experience, but as with any new activity, there is always a learning curve. Reaching your own nirvana takes time and repetition, and in some cases, beer and cute animals. If you tried a hot yoga class and were absolutely miserable,

you are not alone. The unpleasantness usually dissipates over time, but if you find that hot yoga isn’t for you, look up yoga classes with goats or cats instead; they might even smell better than all the sweat anyway.

New and Rediscovered Passions in Later Life A Guide to Picking a Post-Career Hobby

IS THERE A CAUSE YOU WANT TO SUPPORT?

Aside from financial concerns, the No. 1 question that most impending and recent retirees struggle to answer is how they will fill up all their time. While spending time with family and relaxing are priorities for most folks entering the post-career chapter of their lives, these aren’t enough to fill up the bulk of your newly acquired free time. Cultivating a hobby is a great use of your time at any age, but especially during retirement. As Dick Van Dyke once said, “To me, retirement means doing what you have fun doing.” Here are three questions to help you discover a hobby that’s right for you.

the canvas away to focus on your career. Perhaps you were once a chess fanatic, and today you find your board gathering dust from lack of use. Now is the perfect time to rediscover those once-beloved activities.

Volunteer work can be incredibly fulfilling, especially when you have the time and energy to devote to it. Many older adults find that giving back to the community adds meaning and purpose to their lives. The best way to figure out how to donate your time is to think about a cause dear to your heart. From there, find a reputable organization that supports said cause, and see what you can do to help. Retirement is the perfect opportunity to throw yourself head-first into something you’re passionate about. So what are you waiting for?

WHAT HAVE YOU ALWAYS WANTED TO DO?

Discovering new hobbies is just as rewarding as rekindling old ones. Have you ever heard about a pastime and thought, “I’d love to do that, if only I had the time”? Former NFL quarterback Drew Bledsoe opened a winery after retiring from football. While you probably don’t have the financial resources of a professional athlete, there’s nothing stopping you from pursuing a newfound passion at the same velocity as the footballs Bledsoe threw.

DO YOU HAVE A DORMANT PASSION?

Work has a tendency to put our other interests on the back burner. Maybe you painted for pleasure during college but put

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A Secret Island of Adventure

Island guests and locals can fearlessly scuba dive around the brilliant reefs, swim with dolphins, kite surf, and find lots of other ways to enjoy the warm ocean waters.

WALK THROUGH HISTORY

More than a tropical escape, Mauritius is an island full of history and culture, so there are plenty of opportunities to learn about the island’s layered past. You can visit one of the historical rummeries or explore Mauritius’ two UNESCOWorld Heritage Sites. You can also check out Aapravasi Ghat, the Immigration Depot, and Le Mourne Brabant.

Just over 1,000 miles off the southeastern coast of Africa in the Indian Ocean lies the small island of Mauritius. The island is often overlooked by the rest of the world. Most people are more likely to have heard of the island’s most famous extinct occupant, the dodo bird, than the island itself. This is shocking when you discover how much fun there is to be had in this tropical wonderland.

TASTE THE MEMORIES

A day spent playing on an island is always better with great food. Influenced by its French, Creole, Indian, and Chinese heritage, Mauritius offers a vast menu of delicious dishes to try, from curry to dim sum. And the rich soil and bountiful ocean provide more than enough fresh fruit and seafood to go around. Despite its amazing vacation potential, Mauritius is all but unheard of to people in the United States. This means travelers can find amazing five- star resorts at unbeatable prices! With this in mind, isn’t it time you got to know the island of Mauritius?

ADVENTURE AWAITS

Looking for fun in the sun? Start your trip to Mauritius with a hike up the lush Lion Mountain, or take time to snap a photo of the Seven Coloured Earths, where volcanic soil has created sand dunes of seven distinct colors. And what’s a trip to an island without the beach? Beautiful coral reefs surround Mauritius, keeping sharks away from the pristine beaches.

Take a Break!

Inside-Out

GRILLED HAM AND CHEESE

Ingredients

8 slices of bread (Pullman works best)

8 ounces ham, thinly sliced

1/2 pound Swiss cheese, sliced

• 4 tablespoons unsalted butter, room temperature 1/2 cup freshly grated Parmesan cheese (preferably Parmigiano-Reggiano) 1. Butter each slice of bread on the outsides and sprinkle with Parmesan. 2. Layer ham and cheese evenly on top of 4 slices of bread. 3. Spread apricot preserves and mustard across the other Directions •

2 tablespoons Dijon mustard

1/4 cup apricot preserves

4 slices. Press sandwiches together. 4. In a cast iron skillet or large

sauté pan over medium heat, grill sandwiches until golden, about 3 minutes per side.

FOOTBALL TOUCHDOWN QUARTERBACK AUTUMN

EQUINOX LABORDAY BARBECUE SEPTEMBER

HARVEST APPLE STUDENTS HOMECOMING

5. Cut in half and serve.

Recipe courtesy of Bon Appetit Magazine

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In the business classic“How toWin Friends and Influence People,”Dale Carnegie showed us that the secret to sales success builds on showing a genuine interest in other people and rests in the relationship that develops from there. The concept may not be much of a secret anymore, but it’s as important as ever in the sales cycle — and too many people aren’t following through on it. It turns out that Carnegie was onto something. Did you know that just 2 percent of sales happen during the first touch? Two percent . Let that sink in. That means 98 percent of sales happen sometime after that first touch. In fact, ample research supports that 80 percent of sales happen after the fifth follow-up. If your sales team isn’t following up past that first touch with a prospect, there’s a slim chance they’ll convert. INSIDE THIS ISSUE From the Desk of Ron PAGE 1 Have You Tried Hot Yoga? PAGE 1 What Have You Always Wanted to Do? PAGE 2 Have You Heard About Mauritius? PAGE 3 Take a Break PAGE 3 Inside-Out Grilled Ham and Cheese PAGE 3 The Secret to Lead Conversion PAGE 4

Published by The Newsletter Pro • www.newsletterpro.com

THE SECRET TO LEAD CONVERSION

It’s All About the Relationship

IMPLEMENT A SYSTEM

to follow up and nurture relationships with leads. We can look back to our good friend Dale Carnegie and thank him for sharing his wisdom about relationships. If you want to nurture and convert your leads, you’ll want to instill Carnegie’s principles into your sales team. Considering howmany quality leads get away, there’s always room for improvement in developing relationships. How can you start building that lead relationship today? It’s all about the follow-up—or lack of follow- up, if you’re wondering why your leads aren’t converting. You’ve probably experienced it yourself: You have a great interaction with a company and express interest in their product, but then you never hear from them again. That company just lost you, a hot lead. You can’t buy if you’re not presented with the opportunity to do so. Make it easy on your consumer base by implementing a follow-up system. FOLLOW UP, FOLLOW UP, FOLLOW UP

The habit of nurturing leads stems partly from company culture and partly from systems and processes — it’s something of a chicken-egg situation. If you don’t have

systems in place to make follow-up part of your sales process, it’s not going to be a priority for your team. And if you don’t have a culture

of determination and relationship- building in place, the systems and processes don’t matter. Entrepreneur and business transformer Robert Clay recommends a five-no strategy — follow up with a lead until you’ve heard no at least five times.

With the direct correlation between touches and conversion, it’s clear how important it is

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