7. Support Services and Marketing
The School benefits from having access to its own internal marketing and events team, who are well-versed in organising large scale events, such as the bi-annual, 200+ attendee Terrorism and Social Media Conference (TASM), that sees delegates from 6 continents attend the School from organisations such as Meta, Google, Twitter and TikTok. The booking and registration process can be handled in-house, utilising the Eventbrite platform. Room hire can be organised by our Events Officer, as will catering and the general management of the event, with support from several of our Marketing Officers. A bespoke conference website will be built by our in-house Marketing Officers (see example later), which can house all relevant information in a microsite underneath the Swansea University umbrella. This will link to the Eventbrite platform to channel delegates to the registration system. A conference email address and inbox will also be set up to offer a dedicated point of contact and a high level of service to all delegates. The School’s social media channels (Facebook, Twitter, Instagram) will be utilised to encourage attendance for the conference, as well as being used to post updates and content during and post-event, to engage with the relevant audience. There is in-house videography and photography expertise that can be utilised, as well as an internal Press Office that can maximise coverage. Colleagues can be on-hand throughout the event to capture any digital media required, editing of which will all be taken care of in-house. Members of the team are highly experienced in handling large events, and have recently worked on the Global Challenges Summit, hosted by Swansea University, which welcomed several thousand delegates to an online conference, chaired by Secretary Hillary Clinton. The organic social media campaign run for the event reached over 20 million individuals.
TASM Branding
TASM Conference Setup
Global Challenges Summit Branding
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