1.1. Digital for impact: digital capabilities as accelerators to support the transformation of agrifood systems 23
Egypt
“More and more users are downloading the app, new users’ numbers in 2021 increased by 69 percent, and it is expected to reach the same level of increase in 2022.”
Adel Zekaizak
VIDEO FAO digital app El-Mufeed in Food and Agriculture
The FAO digital app El-Mufeed in Food and Agriculture was launched in 2019 and built on a participatory approach, with inputs from the farmers and rural women who took part in an inception workshop divided into five thematic groups. Local leaders and local NGOs also played an important role to ensure that the chosen contents fit the targeted audiences. A successful promotional campaign was launched to expand the use of the app in the country and was recommended for replication in other countries. This included social media (Facebook) and the FAO Twitter account, which were added to the contents of El-Mufeed to keep users updated with the latest news of FAO activities in Egypt. A 2- day training course was introduced in May 2022 on the digital contents of El-Mufeed on citrus to 18 extension agents from the Delta, followed by a 2- day training course in June 2022 on the digital contents of El-Mufeed on date palm to 18 extension agents from Upper Egypt. Additionally, 64 awareness-raising sessions were conducted in July 2022 on the digital contents of El-Mufeed to citrus and date palm growers in eight governorates in the Delta and Upper Egypt.
A success story
A ToT course on "Digital Skills" was delivered to 25 extension agents in January 2022 as one of the activities for the provision of training courses and awareness-raising sessions in Egypt under the 1 000 Digital Villages Initiative. One of the trained extension agents delivered this course by herself in the extension centre of Damas village in Dakahlia Governorate. Many stories of positive outcomes came from the women who attended this course, including the creation of a YouTube channel, sales through Facebook and the application of several recommendations picked from the themes of
healthy nutrition and household poultry production in the El-Mufeed app. This course is currently being rolled out in the region, where the initial version of the Letter of Agreement for the provision of a ToT course on digital skills for trainers in Maghreb countries (Algeria, Morocco and Tunisia) has been prepared, and the implementation procedures for the delivery of this course through one of the FAO projects in the Sudan is being discussed.
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