Israel Travel News, an English language professional publication focusing on incoming tourism to Israel.
№ ??? 〉 January 2019 № 450 〉 February 2026
WELCOME TO
16
18 Lectures, Conferences & Events IMTM 2026 Map IMTM 2026
04
14
Resilience, Innovation, and Open Doors: An Exclusive Interview with Michael Izhakov
Experience the Rhythm: Israel’s Top Festivals for Tourists in 2026
Be the first to know the news. Visit us on Facebook and like our page!
Check out Israel Travel news on Linkedin and be sure to follow our page!
CONTENTS February 2026
ISRAEL TRAVEL NEWS
Aviation Aviation Boom in Tel Aviv: Major Carriers Announce Historic Expansion of Flight Services Arkia Bolsters Global Travel Presence with Strategic Acquisition of Taltus-Gala Stake Israel Strengthens Ties with South Korea to Boost Pilgrimage and Tourism Wizz Air Announces Massive Expansion with New Tel Aviv Base Hotels Boutique Desert Hotel Approved for the Southern Dead Sea Tel Aviv’s Architectural Gem ‘The George’ Joins Israel Canada’s Premium Hotel Collection Redefining Israeli Luxury: Gordonia Hotel Chain Unveils Ambitious Expansion Across the Holy Land Complex 42 and Isla Brown Hotel New Leadership in the Jerusalem Hills: Veteran Hotelier Hila Zamir Takes the Helm at Yearim Hotel Appointed Ramada and Royal Jerusalem Hotels welcome Maurits Van Den Berg as new general manager Empowering Excellence: Fattal Hotels Unveils New Leadership Across Israel’s Top Destinations A New Era of Luxury: Eilat Unveils the Stunning
Israel Tourism Resilience, Innovation, and Open Doors: An Exclusive Interview with Michael Izhakov A Sparkling New Addition: The Biblical Museum of Natural History Unveils World-Class Mineral Collection Pioneering the Future: Israel Unveils Its First Sustainable Tourism Award Winners Israel Sets Sights on 300,000 French Tourists as Pilgrimage Demand Soars
4
22
24
5
Photo: Shutterstock
6
26
8
Page 16-20
28
UK Visitors are Israel’s ‘Best Ambassadors’
10
Since 1979
11 Gush Etzion St., Givat Shmuel 5403011, Israel Tel: 972-3-5251646 Fax: 972-3-5251605 office@itn.co.il | www.itn.co.il
Israel’s Winter Tourism Rebounds: 10,000 Young Travelers Arrive with Taglit-Birthright Experience the Rhythm: Israel’s Top Festivals for Tourists in 2026
30
Founded by: Amos Kinamon (1925-1994) Publisher & Editor-in-Chief: Eyal Shmueli Managing Director: Tal Shmueli Editor: Shy K. Segev
14
32
Marketing: Yuval Nevo Graphic Designer: Magat Layout: A.N. Computer Services Worldwide Circulation Canada
IMTM 2026 List of Main Exhibitors IMTM 2025
16
800
Europe
4,000 1,300 9,800 2,700 650
Lectures, Conferences & Events IMTM 2025
17
Israel
United Kingdom United States Rest of World
34
18
Map IMTM 2025
Total
19,250 67,000
Estimated readership
Digital copies - 50,000 distributed throughout the world
2 • www.itn.co.il
November 2025
It's time for a hug!
Enjoy the distinctive hospitality, design, atmosphere, flavors and style of each of our hotels across Israel. Prima Hotels Israel are waiting for you with open arms
Prima has arrived at Athens!
Check it out
www.prima-hotels-israel.com |
Find us on
ISRAEL TOURISM
February 2026
RESILIENCE, INNOVATION, AND OPEN DOORS: AN EXCLUSIVE INTERVIEW WITH MICHAEL IZHAKOV
The Director General of Israel’s Ministry of Tourism discusses the roadmap for recovery, massive
To our partners overseas: Israel is a place of unmatched history and vibrant life. We are waiting for you with open arms. To our local entrepreneurs: Use us. The Ministry is your partner.
infrastructure investment, and why 2026 is the year to return to the Holy Land
A s the International Mediterranean Tourism Market (IMTM) kicks off, all eyes are on the future of Israeli tourism. At the center of this vision is Michael Izhakov, Director General of the Ministry of Tourism. With a diverse background in high- level government policy - having served as a senior advisor to the Ministers of Labor and Social Affairs and as Chief of Staff for the Ministry of Tourism - Izhakov brings a results-oriented approach to one of Israel’s most vital economic sectors. Mr. Izhakov, you assumed leadership during one of the most complex periods in Israel’s history. Looking back at the last two and a half years, how would you summarize this journey? It has been a period of unprecedented challenges, but also of unprecedented action. When the war began, Minister Haim Katz made a strategic decision: the Ministry of Tourism took full responsibility for the displacement of 130,000 residents into hotels. By managing this directly rather than through external agents, we saved the state billions of Shekels while simultaneously keeping the hotel industry alive. We injected 7 billion ILS directly into hotels, ensuring that tens of thousands of families in the tourism sector remained employed. We didn’t just manage a crisis; we preserved the very infrastructure of Israeli hospitality so it would be ready for the day the tourists return.
Many international travelers are wondering about the practical steps being taken to welcome them back. What are your primary plans for restoring inbound tourism? Our message is clear: Israel is safe, open, and ready. We are active at every major global forum - from FITUR in Madrid to ITB Berlin and WTM London. We are there to meet face-to-face with operators and tell them that the “product” of Israel is stronger than ever. Specifically, we are launching three major initiatives: “Talking Tourism”: A cutting-edge project using advanced technology to create 100 high-quality videos of our most iconic sites. These will be integrated into an interactive map, allowing tourists to plan their entire journey and hear the narrative of Israel from their own homes. Tailored Marketing : We are moving toward “door-to-door” marketing in North America, focusing on communities - both Jewish and Christian - who have a deep, soul-connection to this land.
4 • www.itn.co.il
February 2026
Influencer & Media Delegations: In 2025, we hosted hundreds of opinion leaders. In 2026, we are significantly increasing this. There is no better way to show the world the reality of Israel than through the eyes of those who visit and see it for themselves.
Beyond the international market, how are you encouraging Israelis and visitors to explore the hidden gems of the country?
We recently launched “Israeli Tourism Month” in November, where 85,000 people enjoyed hundreds of tours and performances for just 18 ILS. It was such a success that we are bringing it back for 2026. We are also supporting local authorities with grants to market unique regional events and operating “Business Incubators” to help small tourism startups turn a dream into a regulated, marketed reality.
Building for the future requires physical space. Are there plans to expand hotel capacity despite the recent instability?
Absolutely. We are looking toward a goal of 7 million tourists by 2030. To get there, we need rooms. In 2025 alone, we approved 180 million ILS in grants for new hotel projects, which will add 2,050 rooms to the market. We’ve also launched a “Planning Revolution.” We now allow developers to use up to 49% of hotel-designated land for residential purposes. This creates economic certainty for entrepreneurs, helping them finance hotel construction more quickly. We also established the “Lighthouse” unit , which provides a “fast-track” concierge service for developers, guiding them through every regulatory hurdle from the first drawing to the grand opening.
Finally, what is your message to the international travel community and the local tourism entrepreneurs?
To our partners overseas: Israel is a place of unmatched history and vibrant life. We are waiting for you with open arms. To our local entrepreneurs: Use us. The Ministry is your partner. Whether it’s through the Lighthouse unit, our professional training for guides, or our innovation community connecting startups with industry needs - your success is the country’s success. We are also looking forward. Next week, we will award the “Minister’s Award for Sustainable Tourism” to two groundbreaking projects. We aren’t just rebuilding; we are building a smarter, greener, and more accessible Israel for everyone.
T he Biblical Museum of Natural History is proud to announce the grand opening of the Rand Mineral Collection, a spectacular new exhibition that showcases the extraordinary beauty and diversity of the natural world. This world- class display officially opens its doors with a festive gala evening held in English. The event will feature fascinating keynote presentations from renowned collector Jonathan Rand and the museum’s director, Rabbi Dr. Natan Slifkin, offering guests a first look at one of the most significant collections of its kind in the region. The collection was gifted to the museum through the generous donation of Jonathan and Anne Rand and comprises an incredible 582 minerals meticulously gathered over nearly a decade. Among these
are over 100 world-class specimens sourced from the most famous and sought-after mines across the globe. Visitors will have the rare opportunity to see unique crystal formations that are seldom found outside of major international metropolitan museums, making this a must-see destination for tourists and locals alike. Jonathan Rand’s passion for mineralogy is a lifelong journey that began with a simple love for rocks and shells during his childhood. A defining moment in his life was a river rafting trip through the Grand Canyon with his father-a journey so impactful that he still keeps a rock from that trip today. As a teenager, his talent was recognized with an Earth Science award, and he continued to collect specimens from every corner of the world.
A Sparkling New Addition: The Biblical Museum of Natural History Unveils World-Class Mineral Collection Experience the breathtaking Rand Mineral Collection this February through exclusive lectures, family events, and a stunning display of the earth’s most rare treasures
Israel Travel News • 5
ISRAEL TOURISM
February 2026
Pioneering the Future: Israel Unveils Its First Sustainable Tourism Award Winners
rooted in the surrounding soil. Beyond its technical sustainable features, such as solar energy and advanced water recycling, the farm serves a profound social purpose. It currently operates a resilience and rehabilitation program for those dealing with post-trauma following the war, showcasing how tourism can become a meaningful tool for both ecological preservation and social healing.
In a celebration of eco-conscious hospitality, Kibbutz Lotan and Havat Rom lead the way in merging world-class travel with environmental and social stewardship
The selection process was rigorous, led by a
F or the first time in has formally recognized the pioneers of green travel with the 2025 Minister of Tourism’s Award for Sustainable Tourism. This landmark honor was established to highlight the visionaries who are reshaping the its history, the Israeli Ministry of Tourism Israeli travel landscape by balancing economic growth with a deep commitment to the environment and local communities. The inaugural winners, Kibbutz Lotan in the Southern Arava and Havat Rom in the Galilee, were selected for their exceptional ability to provide high-quality guest experiences while preserving the land for future generations. During the festive ceremony held at the Knesset,
Tourism Minister Haim Katz emphasized that this award is about honoring the people behind the scenes—the entrepreneurs and workers who generate significant value for Israel’s global reputation. He praised the winners for proving that a vision of luxury and quality can coexist seamlessly with the protection of natural resources. Supporting this sentiment, Ministry Director-General Michael Yitzhakov noted that these projects demonstrate how sustainability serves as a powerful engine for local employment and community resilience, promising that the Ministry will continue to champion such vital initiatives. Kibbutz Lotan, located in the heart of the southern
desert, offers visitors a truly unique model of “natural building.” The kibbutz has gained international acclaim for its use of earth and straw as primary raw materials, creating a serene environment that includes mud-brick guest rooms and a center for creative ecology. Travelers seeking a deep connection to nature can enjoy an ecological kitchen, organic gardens, and a peaceful desert atmosphere that prioritizes a low carbon footprint without sacrificing comfort. In the lush north, Havat Rom on Mount Kamon presents a holistic “Man-Nature- Community” philosophy. The farm is a leader in the farm- to-table movement, offering light-construction lodging and a culinary experience
distinguished committee chaired by Prof. Yitzhak Kreiss, Director General of Sheba Medical Center, and included top figures from Israel’s business and tourism sectors. Out of 46 competing projects, only five reached the finals, with Lotan and Havat Rom ultimately achieving the highest scores. As part of their achievement, both winners will represent Israel’s innovative tourism spirit at the ITB Berlin 2026 international travel fair. This global stage will allow them to showcase the best of Israeli “green” hospitality to the world, setting a new standard for travelers who want their journeys to leave a positive mark on the planet.
6 • www.itn.co.il
Israel Travel News • 7
ISRAEL TOURISM
February 2026
Israel. During the discussions, both parties explored concrete ways to deepen their cooperation to ensure the Ministry’s target is met within the coming years. The dialogue highlighted the enduring bond between French pilgrims and the biblical landscapes of Israel, emphasizing the shared commitment to revitalizing this specific travel corridor. Representatives from the French organization conveyed a clear message regarding the immense pent- up demand among French citizens. They emphasized a strong desire within their communities to return to visiting Israel in significant numbers. Furthermore,
the outgoing President took the opportunity to express his gratitude to the Ministry of Tourism for its continuous efforts in cultivating and maintaining holy sites. He specifically praised the development of infrastructure tailored for pilgrims and thanked the Ministry for maintaining an open-door policy that fosters productive collaboration. Addressing the challenges and opportunities, Tourism Minister Haim Katz affirmed that France remains a central target market for Israel, citing data from recent years that demonstrates the market’s strength and stability.
was the centerpiece of a high-level meeting held today between Tourism Minister Haim Katz and a delegation from ANDDP, a pivotal organization that coordinates pilgrimage groups from France. The Minister hosted the organization’s incoming President, Father Jacky- Marie Lhermitte, alongside his entourage and the outgoing President, Father Stéphane Gravereau, to discuss the future of French tourism to the Holy Land. ANDDP serves as a crucial umbrella body for pilgrimage groups across France, making it a decisive factor in facilitating large- scalespiritual tourism to
ISRAEL SETS SIGHTS ON 300,000 FRENCH TOURISTS AS PILGRIMAGE DEMAND SOARS
T he Israeli Ministry of Tourism has officially marked a strategic target of welcoming 300,000 tourists from France, focusing heavily on the robust pilgrimage sector. This ambitious goal for the 2026-2027 period Tourism Minister Haim Katz meets with ANDDP leaders to strengthen ties and overcome travel barriers for the 2026-2027 season
ISRAEL EXPERIENCE
Obrat Tours specializes in the inbound tourism market in Israel, which offers high-quality serves to individual tourists (FIT) and groups. We are experts in tailor-made tours and programs for pilgrims, special interest trips, cultural, study tours, incentives and more.
A variety of group & individual tours package Tailor-made tours starting from 2 persons Pilgrims (Christian, Jewish, Muslim) Theme tours — ecology, archeology, agriculture, arts, gastronomy, wine Discovery tours with extension to Jordan and Egypt — operated by our local suppliers We offer:
Wedding and bar/bat mitzvah celebrations Incentives & Congresses Highly qualified experienced guide service VIP services From/To the airplane Car rental
Let us make discover you the beauty and charm of Israel with the best service.
Tel: 972-37297330 | 41, Tchelnov st. Tel Aviv reservation@obratours.co.il
8 • www.itn.co.il
February 2026
Israel Travel News • 9
ISRAEL TOURISM
February 2026
Ministry of Tourism aims to rebuild the sector and strengthen ties at London’s World Travel Market UK VISITORS ARE ISRAEL’S ‘BEST AMBASSADORS’
Despite Challenges, the Iconic Program Signals Strong Recovery and Deep Commitment to Supporting Local Communities ISRAEL’S WINTER TOURISM REBOUNDS: 10,000 YOUNG TRAVELERS ARRIVE WITH TAGLIT-BIRTHRIGHT
as 20% grants for eligible projects. Tourism remains a vital engine for the Israeli economy, contributing between 5 and 7% of the GDP and employing over 150,000 people. A major challenge, he noted, is “assuring tourists that Israel is safe”. Izhakov stressed that there is a “huge gap between the true reality in Israel and the way that it’s covered in the newspapers”. He provided a critical fact: “not one tourist was hurt during the war”, a detail the Ministry is working hard to communicate globally. The Director General met with a large delegation of UK Jewish communal leaders at the WTM, including representatives from UJIA, the United Synagogue, The Federation, and the Board of Deputies. The community leaders stressed that solidarity with Israel has only strengthened since 7 October 2023, with an increased demand from the community to return and visit. Joined by the Ministry’s UK director, Michael Ben Baruch, and the CEO of the Israel Hotel Association, Eli Cohen, Izhakov thanked the leaders for their continued support, leading to a commitment from the group to work together to plan and build even stronger ties between the UK Jewish community and Israel Tourism.
an even larger scope, with over 30,000 participants expected to arrive in Israel throughout 2026 across its various programs and tours. Crucially, the organization continues to be an indispensable economic engine for Israeli tourism, particularly in the peripheral areas of the country. A full 50% of the tour time for these participants will be spent in the periphery— specifically the North and the South. This strategic focus aims to directly boost local businesses, reinforce tourism sites, and support communities that are working to recover. In fact, throughout 2025, Taglit- Birthright was responsible for an astonishing 95% of all young group tourism to Israel, underscoring its pivotal role in keeping this sector alive. CEO Gidi Mark emphasizes the program’s enduring strategic importance, especially in shaping global perspectives. “Today, Taglit is often the only connection Israel has to students on North American campuses,” he notes. “Birthright alumni are frequently the only ones equipped to represent Israel in the campus arena-the current major battleground for public opinion.
I srael’s Ministry of Tourism is extending a heartfelt thank you to the UK Jewish community for its steadfast The message comes from Michael Izhakov, the newly appointed Director General of the Ministry, who support, particularly in a challenging period. emphasized the importance of tourist visits in rebuilding the nation’s image and economy. Speaking at the World Travel Market (WTM) at London’s ExCel, Izhakov highlighted the significant role of visitors, stating, “If you want to support Israel, I want to say ‘come to Israel’. You are our best ambassadors”. The UK currently holds the third-largest share of visitor numbers to Israel this year, following the USA and France. Despite an overall 68% reduction in visitor numbers last year compared to 2023, the commitment shown by the UK community has not gone unnoticed. Izhakov’s new mandate includes a significant push for investment in the sector, encouraging the “building of new hotels and new homes” with incentives such
T aglit-Birthright Israel is kicking off its 2025 winter season with a significant and heartwarming influx of visitors, demonstrating a powerful recovery in group tourism to the country. Approximately 10,000 young Jewish adults from over 40 countries, including the USA, Canada, Australia, Argentina, Germany, England, and France, are scheduled to arrive. This major wave of arrivals signals a substantial revival in demand, even amidst the current security and complex geopolitical landscape surrounding Israel’s global image. Participants will engage in a deeply immersive experience that goes beyond standard sightseeing. The winter tours are structured to include in-depth community encounters, hands-on educational activities, and essential volunteer work, ensuring they connect authentically with the local population. Looking ahead, Taglit-Birthright anticipates
10 • www.itn.co.il
SPECIALISTS IN "ORIGINAL" TAILOR-MADE TRAVEL IN ISRAEL
OUR VISION “ORIGINAL ISRAEL”
To create with you, down to every last detail, a unique and ultra personalized holiday immersed in authentic and local experiences that offer an enriching and thrilling way of exploring the "Original Israel"
OUR CONCEPT ATAILORED MADE JOURNEY SPECIALLY "DESIGNED FOR YOU" !
WE LISTEN
WE CUSTOMIZE
YOU EXPLORE
OUR EXPERIENCES
From Chic Restaurants to Local Street Food CULINARY
Explore Hidden Treasures of a Biblical Nature NATURE
Where Tradition Meets Modernity CULTURE
Recharge Your Batteries In One-of-a-kind Settings WELLNESS
INFO@ERETZ.TRAVEL
972 3 557 6032
972 52 627 5005
WWW.ERETZ.TRAVEL
(קלאסי) מנהרות הכותל- מסלול האבן הגדולה סיור מרתק במנהרה תת-קרקעית לאורכו של הכותל המערבי הסמוי מן העין
הסיור כולל צפייה בסרטונים, מצגות חדשניות, נגיעה באבן הגדולה ביותר בכותל המערבי, בנקודה הסמוכה לקודש הקודשים, הליכה בתעלת המים החשמונאית ועוד. במהלך השנים האחרונות התפתח האתר ותשתיותיו שודרגו באופן משמעותי – כולל שימור המבנה ההיסטורי “בית שטראוס” שבו ממוקם לובי הכניסה החדש. משך הביקור: כשעה ורבע
מרכז שרשרת הדורות באתר שולבו טכנולוגיות מתקדמות של הקרנת וידאו, מיצגים מרשימים, קטעי שירה ומוסיקה מרגשים ועוד. את המסע (הסיור המודרך), העובר בשמונה חללים תת-קרקעיים עתיקים, מלווה דמותו של אביתר בנאי תוך שזירה של סיפורו המשפחתי ושל שיריו המרגשים. אנו מזמינים אתכם לחוות את שרשרת הדורות היהודית המושתת על ערכים, חזון ומורשת עשירים שנות היסטוריה שעל פניהן נחלוף בתוך פחות משעה. 3,000 - ולהתרגש מ דק’ 45 - משך הביקור: כ סיורים בעיר העתיקה וברחבי ירושלים רושלים היא תמצית סיפורנו כעם וכחברה. המהלך בה כמהלך בספר היסטוריה “חי ונושם”. אנו י מציעים אינספור סיורים חווייתיים בעיר ובאתריה בנושאים שונים וסביב מועדי השנה. נשמח להתאים עבורך סיור בהתאם לאופי הקבוצה ולנושא המבוקש. ימי גיבוש לצוותי עבודה/משפחות בירושלים, כולל הכל! ■ סיורי חנוכיות ■ סיורי סליחות ■ מה אנו מציעים? סיורים ליום הבר/בת -מצווה ■ ! ‘נקודות ציון’- מירוץ ניווטים תחרותי הכולל טעימות בשוק מחנה יהודה ■ לרגל יום הולדת, יום נישואין, לקראת החופה, VIP ירושלים בהקדשה אישית - סיורים בהדרכת ■ כהכנה לבר/בת מצווה ועוד. מבט אל העבר בית המקדש השני בתלת ממד! לראשונה בישראל! הזדמנות לבקר בבית המקדש השני בטכנולוגיה מתקדמת של מציאות מדומה בתלת-ממד. כל מילה נוספת מיותרת! °360 ) ובחוויית VR( דק’ 15 - משך הביקור: כ ירידה לחדרים תת-קרקעיים בתוך מבנה הגשר הגדול מימי הבית השני ששימשו את ■ : המסלול כולל ■ הגעה לרחוב השוק המרכזי של ירושלים בימי המקדש ■ “השמנה וסלתה” של ירושלים לפני אלפי שנים כניסה לדגם ■ שנים 1,600 מפגש עם נדבכי הכותל המערבי שנתגלו מתחת למפלס רחבת הכותל לאחר ביקור בקומת המקוואות המפוארת ששימשה את באי המקדש ועוד ■ מרהיב של הר הבית והמקדש משך הביקור: כשעה ורבע חדש! מנהרות הכותל- מסלול הגשר הגדול באתר הייחודי נחשפים המבקרים לצפונותיה | מסלול סיור תת קרקעי במפלס הקדום של ימי הבית השני של ירושלים העתיקה הטמונות במעבה האדמה מתחת למסלול מנהרות הכותל הקלאסי.
אתרי מנהרות הכותל חוויה ירושלמית עם ערך מוסף
אנו מזמינים אתכם לצפות במיצג חדש ומרגש אל מול אבני הכותל המערבי העתיקות! ולבוא לפגוש בירושלים כמו שלא פגשתם מעולם. המיצג מבוסס על טכנולוגיה חדשנית בהקרנה תלת-ממדית ייחודית (הולוגרמה) בסיומו מחכה למבקרים הפתעה מרגשת ומפעימה שמונה דקות עוצרות נשימה שנות געגוע 2000 שמקפלות אתר חובה הפותח צוהר להיסטוריה | של המקדש ושל הכותל המערבי סמל התקווה של העם היהודי בית מורשת הכותל מיקום המיצג: המערבי הסיור בתשלום ובתיאום מראש בלבד
מיצג שער השמים מה סודו של הכותל המערבי? איך יכולות אבנים עתיקות לגעת בלב של כולנו? מדוע התרגשו כל כך הצנחנים כששחררו את הכותל במלחמת ששת הימים?
*5958 : להזמנות www.thekotel.org
>>>
לפרטים נוספים סרקו את הקוד
ISRAEL TOURISM
February 2026
Autumn Harvest: Art and Tradition
walls and alleys of the Old City are transformed into an open-air gallery using cutting-edge illumination and video mapping technologies. Wandering through the historical quarters as they are splashed with brilliant colors and intricate moving art is a magical experience that appeals to all ages and offers unparalleled photographic opportunities. Summer Rhythms: Coastal and Urban Energy The Mediterranean summer is synonymous with the Tel Aviv Pride Parade (expected in June). This is one of the world’s largest and most vibrant Pride events, culminating in a massive, colorful beach party. Beyond the parade, the city buzzes with related parties and cultural events, solidifying Tel Aviv’s reputation as a global hub for tolerance and celebration. For music enthusiasts, the Red Sea Jazz Festival (late August) in Eilat is a must. Held in the resort city’s stunning harbor, it attracts international jazz and world music legends. The intimate, open-air setting by the water creates a sophisticated and relaxed vibe that contrasts beautifully with the intense summer heat, offering high- quality entertainment for mature travelers and music aficionados.
Experience the Rhythm: Israel's Top Festivals for Tourists in 2026
As the weather cools, the Acoustic Guitar Festival (expected in September) in Zichron Ya’akov, a beautiful wine-country town, provides a more intimate and serene experience. This festival showcases international and local acoustic musicians in picturesque vineyard settings, blending high-quality music with Israel’s growing culinary scene. It’s ideal for travelers looking for a laid- back, sophisticated cultural immersion away from the major cities. Concluding the major festival season is the Israel Festival (expected October/ November), a multi- disciplinary international event hosted primarily in Jerusalem. It features world- renowned theater, dance, music, and performance art from across the globe. This is Israel’s longest-running and largest festival of the arts, offering a deep dive into high culture and artistic dialogue, which appeals strongly to culture vultures and art lovers. Whether you seek vibrant desert parties, historical light shows, international music, or sophisticated performance art, Israel’s 2026 festival line- up offers compelling reasons to book your trip to the Holy Land.
Mark Your Calendar: Unforgettable Cultural Celebrations Across the Holy Land
I srael in 2026 promises an exciting calendar of world- class festivals, offering international travelers a vibrant glimpse into the country’s diverse culture, history, and spectacular landscapes. Beyond the historical sites, these major events are perfectly suited to create an unforgettable itinerary.
April 2026). Set against the breathtaking backdrop of the Negev desert, this multi-day event celebrates electronic music, art installations, and spiritual workshops. It draws a cosmopolitan crowd and is renowned for its inclusive atmosphere and stunning sunrise views, making it a favorite for young, adventurous travelers seeking a unique party experience rooted in nature.
Spring Awakening: Music and Nature
Following closely is the Jerusalem Light Festival (typically late May/early June). The ancient stone
The transition from winter brings the highly anticipated Desert Festival (expected in
14 • www.itn.co.il
Caesar Premier
Jerusalem Tiberias Eilat
Delux room caesar preemier tiberias
A perfect combination between historical sites and today’s comfort, situated near the main tourist locations.
Outdoor swimming pool caesar premier eilat
PREMIER ISRAEL
Head Oce: +972-3-6930000 | tlv_ofs@caesarhotels.co.il www.caesarhotels.co.il
The lobby caesar premier jerusalem
הצטרפו לשותפות המקצועית של בית הספר הארצי לתיירות ויחד נכשיר את ההון האנושי שיוביל תנופה מחודשת של הענף.
הניסיון שנרתם לטובתכם: אנו מעמידים לרשותכם ידע מצטבר של עשרות שנים. פריסה ארצית, בניית תכנית ייעודית והכשרה אצלכם בבית: לביה"ס שלוחות בחיפה ת"א וי-ם. אנו מתמחים בבניית "חליפה אישית" לכל ארגון ומציעים לקיים את ההכשרות במגרש הביתי שלכם. תו תקן של איכות: שילוב בין הדינמיות של השוק לבין היוקרה והידע האקדמי של אוניברסיטת חיפה. קורסי מורי דרך, סוכני נסיעות ויועצי תיירות, יסודות המינהל המלונאי, מדריכי טיולים לחו"ל, מנחי סדנאות יער, מנחי אתגר והרפתקה, מדריכים לטיפול באמצעות מסע טבע ואתגר.
למה אנחנו? אנו מעמידים לרשותכם ידע מצטבר של עשרות שנים. הניסיון שנרתם לטובתכם: מוכנים להגיע לכל נקודה שבה השותפים שלנו פועלים. פריסה ארצית לשירותכם: אנחנו בבית הספר הארצי לתיירות )אוניברסיטת חיפה( מזמינים אתכם - השותפים שלנו בשטח - לשלב כוחות. נכשיר עבורכם את ההון האנושי שיוביל תנופה מחודשת של הענף. בונים יחד את המחר של התיירות בישראל הצטרפו לשותפות המקצועית של בית הספר הארצי לתיירות
LECTURES, CONFERENCES & EVENTS
Tusday, February 3
12:00 - 13:00 Israel Renewed: The Plan to Get Tourism Back on Track
10:00 - 10:30 Opening Ceremony
11:00 - 13:00 Israel Hotel Association
11:30 - 12:30 World Jewish Travel
Hall G Free Entry Hebrew
KLM Free Entry English
Hall H Invitees only Hebrew
Hall I Free Entry Hebrew
14:30 - 15:30 "The Good Land" – The New Tourism Brand of the Western Negev
16:00 - 19:00 The Israel Association of
14:00 - 15:00 The Future of Tourism in the Age of Artificial Intelligence – Multi- Participant Panel Hall G Free Entry Hebrew
Travel Agencies and Consultants
Hall I Free Entry Hebrew
Hall I Invitees only Hebrew
Wednesday, February 4
11:00 - 12:00 The New Generation of Desert Tourism: Trends, Innovation & Opportunities
14:00 - 17:00 Israel Tour Leaders Association
10:00 - 13:30 Israel Incoming Tour Operators Association - Winter Conference
13:00 - 13:30 Israel Association of Travel Agencies and Consultants
Hall G Invitees only Hebrew
Hall I Invitees only Hebrew
Hall G Free Entry Hebrew
Hall G Invitees only Hebrew
* Schedule subject to changes
16 • www.itn.co.il
L IST OF MAIN EXHIBITORS Exhibitor
February 2026
Booth No.
Exhibitor
Booth No.
Air Europa
74
Hungary - TerraNova
129
Air Seychelles
2
Israel Hotel Association
/
Airwallex
75
Israel Incoming Tour Operators Association
60
Aniel Group
SU
Israel Ministry of Tourism
65
Aquakef
99
Israel Nature and Parks Authority
120
Arkia
58
Israel School of Tourism - Haifa
55
Ashdod
94A
Israel Tour Guides Association
44
Asia Viva Travel
18
Israel Travel News
Business Lounge
Azerbaijan
82
Israir Airlines and Tourism
79
Binyamina
51+52
ITM
95
Canada - Québec Government
81B
ITTAA - Israel Association of Travel Agencies and Consultants 120A
Carmelim
51+52
J M T Consortium Sri Lanka
11
China
88
Jerusalem
93
City of Dreams Cyprus
77
Judea and Samaria
46-47 + 56-57
Cyprus
76
Laufer Group
6
Czech Republic - Svata Katerina Resort
13
LAYA Global
59
Dtelo
SU
Leda Village Resort
14
Eilat
116
LiveTickets
67
Ein Hemed - Anona Event Garden
53
Lod
54
Elal Israel Airlines
69
Lotus Therma Hotel / Hotel Garden Kft.
89
Epilgrim
45
Maman Aviation
81A
Ethiopian Airlines
74
Mateh Yehuda
73
Etihad Airways
81A
Menashe
51+52
Fluxir
SU
Modi’in
72
Ftrip
90
MSC
61+62
Funny Travel Vietnam
12
NCL
78
Galilee Development Authority
105+111
Negev Development Authority
92
Georgia
91
Netanya
64
Go as Local Albania
4
Novominsky Visitors Center, Dead Sea - Stones Initiatives 66
Greece
80
Ortra
Business Lounge
Hazit-habait
28
OUT 4 IN
SU continue on page 20 >>
Israel Travel News • 17
SEE YOU NEXT YEAR!
33 INTERNATIONAL MEDITERRANEAN TOURISM MARKET
16-17 FEBRUARY
EXPO TEL AVIV
18 • www.itn.co.il
VENUE FLOOR PLAN PAVILION 2
Israel Travel News • 19
L IST OF MAIN EXHIBITORS
Exhibitor
Booth No.
Exhibitor
Booth No.
Pardes Hanna-Karkur
51+52
Tal Aviation
74
PassportNews
83
Tel Aviv Global & Tourism
94B
Radio 100 FM
132
Tours Albania & Balkans
8
Red Bus
102
Travel Republic Africa
9
Travel World Jewish Travel
43
Rehovot Municipal Company - Yemenite Jewish Heritage 126
Uzbekistan Airways
85+86
Rezid.net
SU
Vguest
121
Rosh HaNikra
63
Vietnam - INSERIMEX TRAVEL
27
Simple Profit
125
Wow India Travel
5
Slovakia
81
Yad Sarah
29
Sondor Travel Albania
17
Yad Vashem
71
Sports Events 365
SU
Zambia
7
Sun D’or
70
Zikhron Ya’akov
51+52
Petah Tikva
68
Taiwan
127
"A HIDDEN GEM!" Experience the amazing animal world of the , ך " תנ של נהדרת לחוויה בואו , ישראלי וטבע חיים בעלי בעלי תפגשו בו מרתק בסיור ! מרגשים חיים Bible! Includes hands- on encounters with live exotic animals!
"The best thing we did in Israel!"
Indoors & Accessible
Hands-on
Groups
#onlyinIsrael
www.bmnh.org.il | 073-213-1662 | office@bmnh.org.il Har Tuv, 8 minutes from Route 1
BOOK NOW
20 • www.itn.co.il
February 2026
Moshe Novomeisky Visitors Center. Dead Sea
marketing@deadseanovo.co.il
Israel Travel News • 21
AVIATION
February 2026
Aviation Boom in Tel Aviv: Major Carriers Announce
Historic Expansion of Flight Services
Etihad Airways breaks records with six daily flights as Azerbaijan Airlines and TAP Air Portugal significantly increase capacity, making travel to Israel more accessible than ever T he skies over Tel Aviv are set to become busier than ever as international airlines flights. Beginning June 15, the airline will operate six daily flights, totaling 42 weekly departures. This for tourists flying to Israel from popular origins such as Thailand, Tokyo, South Korea, have flexible and frequent options when planning their visit to Israel.
and the Philippines—all of which have seen massive spikes in passenger traffic through the Abu Dhabi hub recently. Simultaneously, connectivity between the Caucasus region and Israel is expanding rapidly. Azerbaijan Airlines
Looking further ahead to European connectivity, TAP Air Portugal has announced it will resume operations to Israel starting in late March 2026. The airline plans to reinstate five weekly flights connecting Lisbon to Tel Aviv, restoring a crucial link for travelers coming from Western Europe, North America, and South America via Portugal. Together, these expansions by Etihad, Azerbaijan Airlines, and TAP Air Portugal reflect a robust recovery and a deepening commitment to keeping Israel firmly connected to the global travel map.
announce unprecedented expansions to their routes serving Ben Gurion International Airport. In a move that signals strong confidence in the Israeli tourism market and dramatically improves accessibility for global travelers, major carriers are increasing their flight frequencies to historic levels. Leading this aviation surge is Etihad Airways, the national carrier of the United Arab Emirates, alongside significant growth from Azerbaijan Airlines and the return of TAP Air Portugal. For the first time since its inception, Etihad Airways has designated the Tel Aviv–Abu Dhabi route as a premier strategic priority, crossing the threshold of five daily
places Tel Aviv in an exclusive tier of strategic destinations within Etihad’s global network, joining major hubs like Bangkok, Riyadh, and Mumbai. This expansion utilizes the Airbus A321 and is driven by soaring demand; in 2025 alone, over 300,000 passengers flew this route with an average occupancy of 90%. For international tourists, specifically those coming from Asia and the Pacific, this development offers seamless connectivity. While many passengers utilize Abu Dhabi for point-to-point travel, approximately 70% of travelers on this route currently use it to connect to onward destinations. The increased frequency allows for smoother connections
has submitted a request to airport authorities to
increase its service from 14 to 21 weekly flights, with a future goal of reaching 28 weekly flights. This expansion comes on the heels of a record-breaking year where passenger numbers on the Baku-Tel Aviv route jumped by 158%. With Israel ranking among the top ten countries for tourism to Azerbaijan, the route has become a vital bridge between the nations. This increase ensures that travelers from the region
22 • www.itn.co.il
THE OLD CITY OF AKKO INVITES YOU TO DISCOVER ITS SECRETS ABOVE GROUND AND BELOW
Old Akko (Acre) is a port city situated on a peninsula on the Mediterranean coast in northern Israel. It is known for its well-preserved old city walls. A visit to this ancient city is an important part of the Holy Land experience and one of Israel’s main tourist destinations. Currently home to thousands of residents, Akko is a study of contrasts – the convergence of East and West, modernity and antiquity, beauty and ruins. Known for centuries as the gateway to the Holy Land due to its location as a port of entry for international dignitaries and trade, Akko provides a unique glimpse into the Crusader and Ottoman periods in the region. The subterranean crusader city was revealed and restored under the Ottoman city above. This extraordinary phenomenon was awarded World Heritage Site by UNESCO. POINTS OF INTEREST: The Knights Halls A 5,000-year old story unfolds inside the halls of the citadel - the museum displays and films projected on the walls tell the story of the crusades. During this tour, each visitor receives a guiding device, and can choose one of 10 different languages. The Hospitaller Order, which thrived in Jerusalem during the First Crusader Kingdom (1099-1187) transferred its headquarters to Akko during the Second Crusader Kingdom (1191-1291). The Hospitallers expanded their headquarters and rebuilt the site,
which consisted of two to three floors around a central court as well as underground sections. The Templars Tunnel The Templars were a military-monastic order who – in the name of the pope – aided pilgrims and the ailing coming from Europe to visit the holy sites of the Land of Israel. MORE POINTS OF INTEREST: The colorful Market Street and Bazaars are the main thoroughfare of the Old City, running from north to south. One cannot visit the city without tasting the delicious dishes at the wonderful Chef Restaurants and paying a visit at the unique Boutique Hotels. A ferry from Akko to Haifa and from Haifa to Akko is a special experience that offers tourists the chance to enjoy the spectacular views of the cities by sea (times being subject to weather condition). There are Churches, Mosques and Synagogue in Old Akko. Some of them are opened to visits. The “Or Torah” Synagogue in the new city is a site worth seeing. So is the “Al Basha” Turkish Bath and the Seraya, a structure built during Turkish rule in Akko, in the late 18th century, where the offices of the civilian regime officials were located. It is also recommended to visit the galleries in the Old City and the “Okashi” Art Museum as well as the “Treasures in the Walls” Museum.
New in the Knights Halls - Old Akko A spectacular Video Mapping Night Show at an international level, in the Crusader Fortress courtyard, with innovative technology, spectac- ular colours, original melodies and sights that will leave you in awe!The show will take both adults and children on a historical journey, target date is March, 2026. For more details and to update the dates of the Light and Sound experience, you can contact our Visitor Center. See you in Old Akko!
OLD AKKO (ACRE) Akko is a city that has been shaped by the Romans, Byzantines, Crusaders, Mamelukes, Ottomans and British, and fittingly is today home to brilliantly coexistent mixed population of Muslims, Jews, Christians, Druze and Baha’i.
Video Mapping Night Show in Old Akko
For more information on the city of Old Akko: Phone: +972-4-9956-705/7 | www.akko.org.il/en/ Write to us: info@akko.org.il
Israel Travel News • 23
AVIATION
February 2026
ARKIA BOLSTERS GLOBAL TRAVEL PRESENCE WITH STRATEGIC ACQUISITION OF TALTUS-GALA STAKE
including flights and vacation packages, through direct and cost-effective channels. Their experienced team is known for providing high- level service that follows the customer from the moment of booking until they land at their destination, ensuring a reliable and modern consumer experience. Included in the deal is Gala Tourism and Vacation, a unique branch of the agency that began as a social enterprise dedicated to employing people with disabilities. Over the years, Gala has evolved into a major market player, serving tens of thousands of travelers annually. This integration allows Arkia to align its commercial growth with meaningful social values, offering high-quality service and attractive pricing while maintaining a commitment to community impact and inclusivity. such as the Garden Tomb in Jerusalem, a location many Christians believe to be where Jesus was crucified. Noga Sher-Greco, Director of Religious Tourism Marketing at the Israel Ministry of Tourism, reassured the audience that Israel is fully operational and safe for tourists. She underscored the strong recovery of religious tourism following the global pandemic and provided exciting updates on new attractions and important historical sites scheduled to open soon .
domestic and international passengers. This acquisition comes on the heels of a transformative year for Arkia. The airline has aggressively expanded its operations, incorporating
wide-body aircraft into its fleet and launching
ambitious new routes that span from New York in the West to Vietnam in the East. This latest business move is designed to support this rapid growth by providing a regular, IATA-authorized sales channel that enhances the airline’s ability to reach global audiences directly through sophisticated online platforms.Taltus-Gala brings sixteen years of industry expertise to the table, having established itself as a pioneer in digital sales within the Israeli aviation and tourism sectors. The agency is well-regarded for its ability to market a wide array of travel products,
The Israeli carrier acquires a 50% share in the digital travel pioneer to enhance its sales channels and streamline the booking experience for international travelers
I n a significant move to solidify its position as a comprehensive travel leader, Arkia, one of Israel’s premier airlines, has announced the acquisition of a 50% stake in the Taltus-Gala travel agency. This strategic partnership, finalized on January 19, 2026, marks
a pivotal moment for the airline as it seeks to expand its distribution network and deepen its digital footprint. By integrating Taltus-Gala’s established sales infrastructure, Arkia aims to offer a more seamless and technologically advanced booking process for both
I srael is actively deepening its connection with South Korea, a key Asian market, in a significant effort to make the Holy Land more accessible to international travelers. The Israeli Ministry of Tourism recently hosted a landmark seminar in Seoul to enhance cooperation, particularly focusing on promoting Israel as a premier destination for religious tourism and Christian pilgrimages. This strategic move aims to expand Israel’s presence in Asia and welcomes an influx of South Korean
Israel Strengthens Ties with South Korea to Boost Pilgrimage and Tourism
visitors eager to explore the country’s profound spiritual and historical sites. The prestigious Lotte Hotel in Seoul was the venue for this pivotal event, which forms a core part of Israel’s strategy to boost inbound tourism from South Korea. The seminar attracted over 200 influential attendees, including prominent Protestant church leaders, key local travel agents, and representatives from various airlines. The central theme was the promotion of Israel as a top choice for Christian pilgrims, highlighting sacred sites
A New Chapter in Asian Travel: Focus on Religious Journeys and Enhanced Air Connectivity
24 • www.itn.co.il
Mahane Yehuda Market 2 min. walk
The Old City 7 min. walk
Mamilla Avenue 7 min. walk
Nahalat Shiv’a 2 min. walk
Jaffa st. & Zion Square 1 min. walk
an Urban Experience at the Heart of the City Center ibis Jerusalem Hotels
ibis Jerusalem City Center, 4 Elisar St. - Jerusalem, Israel ibis Styles Jerusalem City Center, 4 Ben Yehuda St. - Jerusalem, Israel Tel. +972 (0)73 222 88 88 | all.accor.com | www.ibis.co.il | Email. H8728@accor.com
AVIATION
February 2026
Wizz Air Announces Massive Expansion with New Tel Aviv Base
The scope of this expansion is set to transform the travel landscape significantly. The airline intends to increase its operations from 20 existing routes to a total of 70, effectively opening the skies to new markets. This move will see ten new aircraft stationed permanently in Israel, creating thousands of jobs and, more importantly for visitors, fostering an environment of competition that is expected to drive down ticket costs. Transport Minister Regev emphasized that this initiative is part of a broader effort to lower the cost of living and travel through creativity and “Open Skies” competition, ensuring that a vacation in Israel becomes more budget- friendly for visitors from
across the globe. One of the most practical benefits for tourists will be the improvement in flight schedules. Currently, many low-cost flights to and from Tel Aviv operate at awkward hours due to aircraft being based in Europe, often resulting in late-night arrivals or very early departures. By establishing a local base, Wizz Air will gain access to preferred takeoff and landing slots, similar to those enjoyed by Israeli carriers. This operational shift will allow for morning departures from Tel Aviv and same-night returns from Europe, making travel itineraries far more convenient and potentially reducing the need for extra hotel nights simply to accommodate flight times.
The low-cost giant plans to station aircraft at Ben Gurion Airport by April, promising lower fares, fifty new routes, and convenient schedules for international travelers
G reat news is on the horizon for travelers planning their next Mediterranean getaway. Wizz Air, Europe’s second- largest low-cost carrier, has announced ambitious plans to establish a permanent base at Ben Gurion Airport as early as April. During a recent meeting in Jerusalem between Wizz Air CEO
József Váradi and Israeli Transport Minister Miri Regev, the airline outlined a massive expansion strategy that includes a $1 billion investment in the Israeli market over the next three years. For tourists, this signals a potential drop in flight prices and a significant increase in accessibility to the Holy Land.
Uncover the Story of Civilization The Bible Lands Museum Jerusalem Step into a world where ancient treasures tell the story of humanity. The Bible Lands Museum Jerusalem houses an extraordinary collection that brings biblical history to vivid life. Through 20 magnificent galleries, discover rare artifacts from the great civilizations that shaped our world – Egypt, Babylon, Canaan, Assyria, Sumer, Persia, Greece, and Rome. Marvel at exquisite hand-crafted jewelry, classical sculptures of breathtaking beauty, and priceless artworks that have endured millennia. Each piece in our collection opens a window into the lives of those who walked these lands in biblical times. Whether you’re planning an intimate tour or hosting a grand event for up to 400 guests, our museum offers a uniquely profound setting. Let our expert guides create an experience that weaves the treasures of antiquity into your special occasion.
The Bible Lands Museum Jerusalem Where ancient stories come alive. 21 Shmuel Stefan Wise, Museum Row, Jerusalem +972-2-5611066 | contact@blmj.org | www.blmj.org
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36Made with FlippingBook interactive PDF creator