HOTELS
February 2026
Boutique Desert Hotel Approved for the Southern Dead Sea
TEL AVIV’S ARCHITECTURAL GEM ‘THE GEORGE’ JOINS ISRAEL CANADA’S PREMIUM HOTEL COLLECTION
The 300-million ILS design hotel in the Montefiore district redefines urban hospitality with a rooftop infinity pool, exclusive wellness center, and a seamless blend of business and leisure T he landscape of luxury hospitality in Tel Aviv is superior design interwoven with art collections and state-of-the-art facilities.
Designed to harmonize with the rugged landscape, this upcoming 100-room retreat promises a seamless blend of modern hospitality and the serene beauty of the Judean Desert T ravelers seeking a tranquil escape to the lowest point on Earth will soon have a sophisticated new destination to explore. The Southern District Planning Committee hubs, this project embraces low-profile construction and site-specific aesthetics that honor the desert’s topography. The architectural
shifting as The George, one of the city’s most prestigious business and leisure hotels, officially joins the Israel Canada Hotels chain. Opened approximately two years ago with a massive investment of 300 million ILS, The George is situated in the first 14 floors of the Alpha Tower in the vibrant Montefiore neighborhood. By joining the network, the hotel is set to bolster the chain’s “Premium Collection,” standing alongside other flagship properties like the renowned Galei Kinneret, and further solidifying the group’s strategy to lead the market in high-end urban hospitality. Designed to offer a comprehensive “lifestyle” experience, The George is far more than a place to sleep; it is a meticulously curated ecosystem for both international travelers and locals. The hotel emphasizes
Guests can relax in spacious, stylishly appointed rooms or visit the extensive wellness center, which features private treatment rooms, a sauna, and a menu of face and body
vision ensures that guests enjoy unobstructed views of both the shimmering turquoise waters and the dramatic limestone cliffs, creating a sense of total immersion in the wilderness without sacrificing modern comfort. The hotel is envisioned as a vibrant connection point between the historic Neve Zohar community and the region’s future coastal attractions. At the heart of the development is a climate- adapted pedestrian walkway, designed to keep guests cool while they explore an active commercial strip and a central urban square.
therapies. For the active traveler, the hotel offers
recently moved forward with plans to establish a unique traveler-oriented hotel in Neve Zohar, located along the pristine southern shores of the Dead Sea. This 100-room project marks a significant milestone in the strategic development of the region, aiming to provide international visitors with a more intimate and authentic desert experience. Crafted by the renowned Goshen Architects, the hotel’s design is rooted in a deep respect for its natural surroundings. Moving away from the high-rise structures typical of traditional resort
Pilates classes and personal training sessions, ensuring that fitness routines need not be paused while on vacation. The amenities at The George cater to those seeking the high life in the White City. A standout feature is the rooftop infinity pool, which offers sweeping views of the Tel Aviv coastline, providing a perfect escape from the urban bustle below. Culinary enthusiasts can enjoy the on-site gourmet restaurant, while a 24/7 concierge service is available to secure reservations for the city’s hottest dining spots, events, and performances.
28 • www.itn.co.il
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