ITN - ISRAEL TRAVEL NEWS ONLINE - February 2026

HOTELS

February 2026

Redefining Israeli Luxury: Gordonia Hotel Chain Unveils Ambitious Expansion Across the Holy Land

currently in the midst of an unprecedented expansion momentum, with over ten hotels in planning and construction stages. By 2029, six new hotels are expected to open across Israel, including locations in Zichron Ya’akov, the Golan Coast, Caesarea, Netanya, Sapir Park, and Mount Arbel. While each property differs in landscape, climate, and character, they all bear the same quiet, distinct signature of the Gordonia brand. According to Gadi Priver, CEO of the Gordonia Hotel Chain, this growth is not a target in itself but a result of their success, noting that they do not build hotels simply to check a box, but to create

a complete and consistent experience wherever they operate. Every hotel is born from deep listening to its environment, topography, light, raw materials, and local culture. Priver emphasizes that this approach is not a “copy-paste” version of luxury, but rather a form of prestige that is specifically tailored to the location. One of the most prominent characteristics of the chain is its unique hospitality model, which moves beyond simple accommodation to offer a full stay experience. This includes breakfast and dinner, an open hospitality lounge in the afternoon, a dedicated spa, and a heated infinity pool active year-round.

From the Carmel Mountains to the Sea of Galilee, the boutique brand is launching six new properties by 2029, promising a hospitality model based on silence, precision, and a deep connection to nature.

T he Gordonia hotel chain was not born out of an ambition to be large, but rather from a desire to be precise, focusing on the delicate balance between

person and place, vacation and serenity, and luxury and simplicity. Nearly a decade after its establishment with a single hotel in the Jerusalem Hills, the brand is

A NEW STANDARD OF HOSPITALITY: ADAM HOTELS LAUNCHES FOUR UNIQUE PROPERTIES IN TEL AVIV AND EILAT Bringing a fresh boutique spirit to Israel’s top tourist destinations, the new hotel group introduces international standards

A fresh wind of hospitality is blowing through Israel’s tourism industry with the launch of ADAM Hotels, a new chain introducing a collection of boutique properties designed to international standards. With a focus on meticulous design and personalized guest

experience, the group offers a unique urban-Mediterranean atmosphere that blends city comforts with serenity, contemporary style, and prime locations. The network spans 430 rooms across four distinct hotels, with two located in the vibrant center of Tel Aviv and two in the

resort city of Eilat. In the heart of Tel Aviv’s cultural and culinary scene lies FIORI 41, located at 41 Montefiore Street. Situated on one of the city’s iconic boulevards within a classic Tel Aviv building, the hotel combines elegant boutique design with soft colors, local

art, and lush greenery. The rooms are equipped with high-quality beds, indulgent showers, and workstations, while the first floor features rooms with massive balconies facing Montefiore and Ahad Ha’am streets.

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