HOTELS
February 2026
A New Era of Luxury: Eilat Unveils the Stunning Complex 42 and Isla Brown Hotel
New Leadership in the Jerusalem Hills: Veteran Hotelier Hila Zamir Takes the Helm at Yearim Hotel
Bringing extensive luxury experience from Tel Aviv’s top establishments, Zamir aims to elevate the guest experience at the historic nature retreat located just outside the capital Samuel Opera, and the boutique Hotel Indigo. Her experience also extends to senior management roles within major international chains such as Hilton and Starwood, as well as a significant tenure managing assets, revenue, and tourism for the Caesarea Development Corporation. Upon her appointment, Zamir expressed a strong sense of mission, stating her commitment to driving the hotel forward and enhancing its standing in the local tourism market. Located just a short drive from Jerusalem, the Yearim Hotel offers 180 rooms and is renowned for its extensive conference center featuring 13 halls, making it a hub for both leisure travelers seeking nature and the business sector. Under Zamir’s leadership, the hotel aims to leverage its unique location- surrounded by forests and fresh mountain air-to attract international visitors looking for a tranquil base near Israel’s capital.
Yearim Hotel
Rising from the desert sands despite global and local challenges, the new tourism and residential hub promises to redefine the Red Sea vacation
B ringing extensive luxury experience from Tel Aviv’s top establishments, Zamir aims to elevate the guest experience at the historic nature retreat located just
E ilat is celebrating a significant milestone in its evolution as a premier international resort city with the inauguration of “Complex 42” and the “Isla Brown” hotel. Recognized as one of the most substantial tourism and real estate initiatives undertaken in the southernmost city in recent years, the launch marks a bold new chapter for local development. The prestigious complex is a massive ecosystem comprising nine buildings that house 223 residential apartments, future commercial spaces, and restaurants. At its heart lies the new Isla Brown hotel, boasting 155 rooms designed to offer a fresh standard of hospitality on the Red Sea coast. The festive inauguration ceremony was attended by a host of dignitaries and industry leaders, reflecting the project’s national importance. Attendees included the
Director General of the Ministry of Tourism, Michael Yitzhakov; the Mayor of Eilat, Eli Lankri; the CEO and owner of the Carel Group, Avi Carel; and the Partner and CEO of Israel Canada Hotels, Reuven Elkes. They were joined by the city’s Chief Rabbis-Rabbi Yosef Hecht and Rabbi Yair Hadaya-alongside representatives from both the Carel Group and the Israel Canada Hotels chain. Held poolside within the stylish new grounds, the event took place near the very spot where the cornerstone was laid in January 2020. Since that day, the project has navigated a remarkably challenging obstacle course, persevering through a severe storm, the global COVID-19 pandemic, and the “Swords of Iron” war. Despite these hurdles, the vision was fully realized, standing today as one of the most impressive architectural landmarks in the city.
outside the capital The Yearim Hotel, a
prominent fixture located in the serene setting of Ma’ale HaHamisha in the Jerusalem Hills, has announced the appointment of Hila Zamir as its new General Manager. This move signals a fresh chapter for the hotel, bringing top- tier management expertise to one of the region’s most pastoral destinations. Zamir, a highly respected figure in the Israeli hospitality industry, transitions to this role after years of leading some of Tel Aviv’s most dynamic properties, marking an exciting fusion of city- center luxury standards with the relaxed atmosphere of a mountain resort. Zamir comes to the Jerusalem Hills with an impressive portfolio, having previously managed several high-profile hotels in Tel Aviv, including the Orchid, the Herbert
32 • www.itn.co.il
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