ISRAEL TOURISM
February 2026
Pioneering the Future: Israel Unveils Its First Sustainable Tourism Award Winners
rooted in the surrounding soil. Beyond its technical sustainable features, such as solar energy and advanced water recycling, the farm serves a profound social purpose. It currently operates a resilience and rehabilitation program for those dealing with post-trauma following the war, showcasing how tourism can become a meaningful tool for both ecological preservation and social healing.
In a celebration of eco-conscious hospitality, Kibbutz Lotan and Havat Rom lead the way in merging world-class travel with environmental and social stewardship
The selection process was rigorous, led by a
F or the first time in has formally recognized the pioneers of green travel with the 2025 Minister of Tourism’s Award for Sustainable Tourism. This landmark honor was established to highlight the visionaries who are reshaping the its history, the Israeli Ministry of Tourism Israeli travel landscape by balancing economic growth with a deep commitment to the environment and local communities. The inaugural winners, Kibbutz Lotan in the Southern Arava and Havat Rom in the Galilee, were selected for their exceptional ability to provide high-quality guest experiences while preserving the land for future generations. During the festive ceremony held at the Knesset,
Tourism Minister Haim Katz emphasized that this award is about honoring the people behind the scenes—the entrepreneurs and workers who generate significant value for Israel’s global reputation. He praised the winners for proving that a vision of luxury and quality can coexist seamlessly with the protection of natural resources. Supporting this sentiment, Ministry Director-General Michael Yitzhakov noted that these projects demonstrate how sustainability serves as a powerful engine for local employment and community resilience, promising that the Ministry will continue to champion such vital initiatives. Kibbutz Lotan, located in the heart of the southern
desert, offers visitors a truly unique model of “natural building.” The kibbutz has gained international acclaim for its use of earth and straw as primary raw materials, creating a serene environment that includes mud-brick guest rooms and a center for creative ecology. Travelers seeking a deep connection to nature can enjoy an ecological kitchen, organic gardens, and a peaceful desert atmosphere that prioritizes a low carbon footprint without sacrificing comfort. In the lush north, Havat Rom on Mount Kamon presents a holistic “Man-Nature- Community” philosophy. The farm is a leader in the farm- to-table movement, offering light-construction lodging and a culinary experience
distinguished committee chaired by Prof. Yitzhak Kreiss, Director General of Sheba Medical Center, and included top figures from Israel’s business and tourism sectors. Out of 46 competing projects, only five reached the finals, with Lotan and Havat Rom ultimately achieving the highest scores. As part of their achievement, both winners will represent Israel’s innovative tourism spirit at the ITB Berlin 2026 international travel fair. This global stage will allow them to showcase the best of Israeli “green” hospitality to the world, setting a new standard for travelers who want their journeys to leave a positive mark on the planet.
6 • www.itn.co.il
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