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INSIDE
this issue
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A CRM Success Story
Are Floating Warehouses the Future of Online Shopping?
Get the Most Out of Handle
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The Second Pillar of CRM Adoption
Perfect Steamed Artichokes
Book Review: ‘Run Your Business, Don’t Let It Run You’
THE DOC METHOD’S PRACTICAL GUIDE FOR PROFESSIONAL GROWTH BOOK REVIEW: ‘RUN YOUR BUSINESS, DON’T LET IT RUN YOU’
When Clay Mathile, owner of the Iams pet food company, sold his business for $2.3 billion, he still had decades of business experience to offer. Eager to share the professional management systemhe developed in the face of owning a private business, Mathile founded Aileron, a nonprofit dedicated to helping private businesses establish sustainable growth.“Thinking and planning is an ongoing business process,”Mathile states.“And it requires a leader to focus on three key areas: direction , operation , and control [the DOCmethod].” Direction Leadership: To start, a business manager must always be transforming themselves into an effective leader. They do this by being self-aware, staying respectful of others, and holding to their personal values. Strategy: Rather than follow a strict process, true strategic planning relies on in-depth • •
thinking, talking, reviewing, and learning to “prioritize resources and retain a sustainable, competitive advantage over the competition.”
“a respectful workplace setting and provide a sense of purpose to workers.” PerformanceManagement: An outside board comprised of impartial, third-party individuals can focus on“big picture”issues, monitoring individual and collective performances that can be improved when needed.
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Operation
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Business Structure: An amazing strategy means very little without effective operations to manage resources. People Development: Employees are the driving force of every company, and by fostering talent through expanded responsibilities, educational opportunities, and accountability, leaders can create a passionate workforce more aligned with their vision.
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“Run Your Business, Don’t Let It Run You”is a valuable resource to all business leaders, regardless of industry or the current size of their business. Mathile’s blueprint for long-term goals offers strategies for greater focus, sustainable growth, and an end to 16-hour work days.
Control
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Culture: An important step in creating a team, specific choices must be made to foster a unique and cohesive environment to build
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