Holiday - Coke

The Coca-Cola Company Holiday Trend Outlook

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HOL IDAY TREND OUTLOOK

Brandables CUSTOM, BRANDED CONTENT

The Ahalogy Difference

Ahalogy is a Quotient brand and a market leader in trend-driven influencer content and social media marketing. The platform delivers proven ROI through category trend data, premium influencer content, and verifiable audience targeting. Depending on a brand’s objectives, Ahalogy campaigns now have access to Quotient first-, second-, and third- party data to target shoppers, along with a number of advanced measurement solutions.

Using our Quality Traffic Test and Brand Match Score, we hand-select influencers from our network of 10,000+ partners that we recommend to your brand, allowing you to weigh in on the selection briefing and final creative output.

A

Ahalogy Muse DATA-DRIVEN IDEAS

REACH YOUR AUDIENCE

Verifiable Targeting

We don’t rely on questionable claims of impres- sions and reach. We guarantee 100% of campaign impressions using paid media, ensuring your content reaches the right buyer. Third-party tracking verifies landing page and engagement metrics.

We start with inspiration from Muse, our proprietary source of influencer content data and trends, to guide the creative production, while uncovering audience insights to target shoppers along their path to purchase.

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PLANNING AHEAD

Holiday Trend Outlook What’s the holiday season without the sound of seasonal house guests filling your home? With easy and convenient hostess trends in the Food & Drink, DIY & Crafts, and Entertaining categories, rounding out a party-ready content plan couldn’t be simpler. The following guide is complete with category trend data from Ahal- ogy Muse. Your brand can use these insights to drive content creation, discover examples of high-quality branded influencer content, and explore thought starters for your own campaign planning.

Table of Contents

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THE AHALOGY DI FFERENCE

INTRODUCT ION

TRENDING TOP ICS

BRANDABLES EXAMPLES

ABOUT AHALOGY

HOL IDAY TREND OUTLOOK Trending Topics

‘Tis the season for holiday-focused trends that lead to authen- tically festive content. As the weather gets colder, people are on the lookout for good times and great people. The holidays are all about people coming together and celebrating with friends and family around food, drinks, gifts, and parties. Explore the following chapter to see our holly, jolly picks for the top trending topics this winter and inspire your shoppers to have an unforgettable season filled with cheer.

10 | Game Day with Frito Lay

Snack Board HOL IDAY TREND

From classic charcuterie to festive sweet varieties, “Snack Boards” are the perfect way to display an assort- ment of bites for holiday parties. Crackers, dried fruits, simple dips, and more can all be combined to create your audience’s ideal snack situation. The key to mastering this trending party appetizer is striking the perfect bal- ance between sweet and savory flavors. Include a variety of ingredients to ensure that every holiday guest leaves satisfied.

TOP RELATED KEYWORDS: • Vegan

• Pumpkin • Snowman • Turkey • Christmas Tree • Ultimate • Snack Appetizers • Party • Snacks • Sweet • Christmas • Charcuterie • Healthy

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“Snack Board” remains consistently popular throughout the year and holiday season.

Christmas-Tree Cheese Tray

Sweet & Salty Board

Create-Your-Own Snack Board

12 | Holiday Trend Outlook

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Hot Chocolate Bar HOL IDAY TREND

“Hot Chocolate Bars” are all about the assortment of fun toppings. In order to make the most of this entertaining trend, inspire consumers to incorporate peppermint sticks, candy crumbles, or toffee bits into their sweet party station. Influencers can create content combining recipes and festive DIY ideas by showing holiday guests how to decorate simple hot cocoa mugs for as a party favor.

TOP RELATED KEYWORDS: • Christmas

• Cookie • Cream • Cake • Peppermint • Dessert • Butter • Milk • Coffee • Drink • Marshmallow • Vegan • Slow Cooker

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As the weather starts to cool down, “Hot Chocolate” rises in popularity starting in mid September, peaks December 16, and begins to fall mid-January.

DIY Marshmallows

Hot Chocolate Toppings

Holiday Date Night

14 | Holiday Trend Outlook

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Seasonal Cocktail Flavors HOL IDAY TREND

TOP RELATED KEYWORDS: • Cranberry • Rosemary

A seasonally-inspired cocktail recipe is a must-have addi- tion to any holiday party. However, hosts don’t always have the time to play bartender. That’s why DIY cocktail bars are such a hit during the holiday season. Guests will love having the chance to act as their own mixologist with assorted sodas, juices, fruit, and garnishes. Popular ingredients during the holiday season are cranberry, cinnamon, rosemary, ginger, and pomegranate.

• Blood Orange • Moscow Mule • Pomegranate • Ginger • Infused • Sangria • Punch • Bourbon • Peppermint

• Sparkling • Cinnamon

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“Cocktail” trends throughout the year, but peaks on December 28 as we approach New Year’s Eve.

DIY Holiday Cocktails

Holiday Bar Cart

Batch Cocktails

16 | Holiday Trend Outlook

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Ice Cream Float Bar HOL IDAY TREND Thought “Ice Cream Float Bars” were just for summer- time fun? Think again! This trend makes a reappearance during the holiday season as a kid-friendly treat that’s guarenteed to make any family gathering seem extra sweet. Use classic winter flavors like peppermint, choco- late, and cranberry to make this content idea feel merry and bright!

TOP RELATED KEYWORDS: • Root Beer • Chocolate • Dessert • Cupcake • Soft Drink • Ice Pop • Strawberry

• Vanilla Ice Cream • Graham Cracker • Spiked • Cranberry • Cake • Candy Cane

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Unsurprisingly, “Ice Cream Float” trends during the summertime months, with a small uptick in traffic during December.

Root Beer Float Bar

Holiday Float

Kids’ Holiday Party

18 | Holiday Trend Outlook

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Coffee Gift Basket HOL IDAY TREND

There’s nothing like sharing coffee with a friend. Inspire shoppers to gift it this holiday season with a “Coffee Gift Basket.” Shoppers can delight their friends and family with Holiday Gift Baskets complete with recipes for hol- iday coffee drinks like peppermint mocha, gingerbread, salted caramel, and more. To complete the present, include a variety of syrups, sprinkles, and add-ins to create a custom coffee beverages.

TOP RELATED KEYWORDS: • Mugs • Handmade

• Personalized • Best Friend • Chocolate • Home Decor • Holiday • Pumpkin Spice • Biscotti • Set • Scrub • Christmas Gifts • Candles

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“Coffee Gift Basket” trends throughout the fall when shoppers are planning out their holiday gift lists.

Holiday Gift Box

Coffee Crafting Party

DIY Coffee Mug

20 | Holiday Trend Outlook

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Coffee-Infused Cocktails HOL IDAY TREND

TOP RELATED KEYWORDS: • White Russian

Inspire shoppers to cozy up their cocktails this holiday season with a “Coffee-Infused Cocktail.” By incorpo- rating coffee into their cocktails, shoppers can keep warm while also celebrating the holiday season. Prompt customers to assemble a Coffee Cocktail Bar for any holiday occasion, stocked with ingredients to craft white Russians, Irish coffees, mocha mint cocktails, and more!

• Mocha Mint • Irish Cream • Kahlua • Cold Brew • Whiskey • Energy • Caramel • Recipes • Boozy • Bailey’s • Warm • Bourbon

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“Coffee Cocktail” begins to rise in popularity at the beginning of November, peaks December 17, and falls at the beginning of January.

Coffee Cocktail Bar

Holiday Brunch Recipes

Winter Warmup Cocktails

22 | Holiday Trend Outlook

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HOL IDAY TREND OUTLOOK Brandables Examples

We call our data-led approach to higher performing influencer campaign Brandables. Working in data-driven trends from Ahalogy Muse, this content includes some of our most popu- lar game day recipes, party tips, and entertaining tricks. Here are a few of our favorite game day-themed Brandables created by Ahalogy Partners-- a network made up 10,000+ talented influencers, photographers, and top-notch content creators.

24 | Game Day with Frito Lay

Coca-Cola at Safeway POMEGRANATE IN A PEAR TREE PUNCH

In Collaboration with: House of Nash

For shoppers feeling parched this holiday season, House of Nash Eats crafted the perfect mocktail in partnership with The Coca-Cola Company at Safeway. By simply stirring together pear juice, DASANI® Sparkling Blood Orange flavor, pomegranate juice, and fresh fruit, shoppers can recreate “Pomegranate in a Pear Tree Punch” that is sure to pack a punch. This refreshing beverage is perfect for anyone looking for a punny (and did we mention deli- cious?) drink during the holiday festivities.

TREND-INSP I RED CONTENT

Wi nt e r Mock t a i l s

Bi g Ba t ch Re f re shme nt s

Bl ood Orang e

26 | Holiday Trend Outlook

Coca-Cola at Safeway RED BLOOD ORANGE SANGR IA

In Collaboration with: Veggies of Society

This holiday season, leave some sangria for Santa! Encour- age shoppers to take advantage of the blood oranges in season with Veggie Society’s ruby red batch beverage. Created in collaboration with The Coca-Cola Company at Safeway, this fruity and festive punch is rooted in Spanish tradition but made with a modern flair—incorporating DASANI® Sparkling Blood Orange flavor to add an extra boost to the drink.

TREND-INSP I RED CONTENT

Ho l i day Punch

Spark l i ng Be v e rag e

Fre sh Fru i t Cock t a i l s

28 | Holiday Trend Outlook

Coca-Cola at Target WHI SKEY & COKE SLUSHI E

In Collaboration with: Lauren Elyce

Coca-Cola is a classic for the holidays. Lauren Elyce inspired shoppers to blend this easy, breezy, and freezy Coca-Cola concoction for the holiday season with her “Festive Whiskey and Coke Slushie Recipe.” Shoppers simply prep by adding Coke Zero Sugar to an ice cube tray and throwing a handful of cherries in the freezer. When the time for holiday entertaining arrives, they simply blend the ingredients to keep guests feeling jolly.

TREND-INSP I RED CONTENT

Bl e nded Cock t a i l s

Bar Car t

Mak e -Ahead

30 | Holiday Trend Outlook

Coca-Cola at Target FEST IVE COCKTAI LS FOR HOL IDAY PART I ES

In Collaboration with: Jamie Kamber

This holiday season, shoppers can stare at their Christmas spruce with a spritzer in hand thanks to this cocktail creation. Jamie Kamber proved how easy it is to create a seasonal spritzer by teaming up with The Coca-Cola Company at Target. That’s right, we’re talking DASANI® Sparkling Blood Orange flavor with white wine! She also crafted a Bubbly Cranberry Cocktail to enjoy a crisp refresher using only whipped cream vodka, champagne, and Sprite Cranberry.

TREND-INSP I RED CONTENT

Spark l i ng Cock t a i l

Thre e - Ingr ed i e nt

Fru i t -Fi l l ed Ic e Cube s

32 | Holiday Trend Outlook

WHO WE ARE. . .

& What We’re All About

Ahalogy is a Quotient brand and the market leader in trend-driven influencer content and social media marketing. Brands and agencies tap into Ahalogy to reach new audiences and find new usage occasions based on their target consumers’ interests. The platform delivers proven ROI through category trend data, premium influencer content, and verified audience targeting. A Quotient brand that is located in Cincinnati, OH— the brand marketing capital of the world—Ahalo- gy’s clients include over 100 major brands, with a heavy focus in CPG and Retail.

Data-Driven Influencer Content POWERED BY MUSE Ahalogy Muse™ is an industry-first software platform to help lead- ing marketers identify and act on changing trends in their category. Powered by a network of 10,000+ premium content creators across the web, the tool is powered by influencer performance data. These same insights are leveraged in our Brandables solution as a guide for creative production.

34 | Holiday Trend Outlook

House of Nash, Pomegranate in a Pear Tree Punch Jamie Kamber, Festive Cocktails for Holiday Parties Lauren Elyce, Whiskey & Coke Slushie Veggies of Society, Red Blood Orange Sangria Appendix

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