A Letter from the President As we kick off this year’s Total Resource Campaign, I want to take a moment to express my heartfelt appreciation to our partners, volunteers, and all those who contribute to the success of our community. The TRC is more than just a fundraising initiative; it’s a testament to the strength and collaboration that defines not only Hartselle, but the greater region we serve. The funds we raise through this campaign help support programs, events, and initiatives that directly impact the growth and vitality of our community. These efforts stretch far beyond the city’s borders, creating ripple effects that benefit surrounding areas and lay the groundwork for long-term regional success. Together, we are creating a foundation for a brighter tomorrow—not just for Hartselle, but for our entire community. Your support fuels local businesses, enhances workforce development, and fosters a connected and thriving environment where everyone can succeed. Thank you for being a part of this journey. Your commitment and investment are shaping the future of our region, and I’m excited to see what we can achieve together.
TABLE OF CONTENTS
Strategic Pathways...............................................3 Signature Events................................................... 4 Spring Opportunities.............................................5 Summer Opportunities.........................................6 Fall Opportunities..................................................7 Winter Opportunities.............................................8 Program and Initiatives........................................9 Depot Days Sponsorships...................................10 In-Kind Sponsorships...........................................11 Advertising Opportunities..................................12 Chamber Partner Benefits.................................13 (All Sponsorship Opportnities - Listed Alphabetically) Ambassador Program...............................................9 Awards Luncheon.......................................................5 Business Links Invitational Golf Tournament.......4 Chamber Apparel.......................................................9 Chamber Merchandise.............................................9 Chamber Partner Spotlight......................................7 Cinderella Ball.............................................................4 City Appreciation........................................................8 Deck the Depot............................................................9 Depot Days.................................................................10 E-Newlsetter............................................................... 12 Fill the Bus.....................................................................6 Finding Your Future....................................................8 Gala................................................................................4 Gobble Gallop.............................................................7 Hartselle for the Holidays.........................................8 Hidden Rhythms..........................................................6 High Impact Marketing Opportunities................12 Impact Students..........................................................9 Legislative Update......................................................7 Lunch and Learn Series.............................................9 Mayor’s Prayer Breakfast.........................................5 Rise and Resolve Series.............................................9 Serve Day.....................................................................6 Staff Professional Development.............................9 State of Healthcare....................................................6 State of Manufacturing.............................................5 State of Schools...........................................................8 Teacher Welcome.......................................................6 Technology Sponsorship...........................................9 In-Kind Sponsorships...........................................11
Jasmine Sanderfer Hartselle Area Chamber of Commerce President & CEO
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Strategic Pathways of the Hartselle Area Chamber of Commerce
Elevate: Advocacy & Economic Development
The Hartselle Area Chamber of Commerce is committed to fostering a thriving business environment, strengthening our local economy, and enhancing our community’s quality of life. To achieve these goals, we have structured our efforts into three strategic pathways: Empower, Elevate, and Innovate. Each of these pathways serves as a guiding principle for our programs, initiatives, and advocacy efforts. Empower: Workforce Development & Business Support The Empower pathway focuses on equipping business- es and individuals with the resources, education, and workforce development opportunities they need to suc- ceed. Through strategic partnerships with local schools, businesses, and workforce development organizations, we provide: • Training and mentorship programs to develop skills and leadership capabilities. • Networking opportunities to connect professionals and entrepreneurs. • Business resources and consulting to help small busi- nesses grow and prosper.
The Elevate pathway is dedicated to advancing policies and initiatives that support business growth and eco- nomic prosperity in the Hartselle region. We work to: • Advocate for pro-business policies at the local and state levels. • Support infrastructure and development projects that drive economic growth. • Enhance local business opportunities through strategic partnerships and community-driven initiatives. Innovate: Technology & Community Advancement The Innovate pathway embraces forward-thinking strategies to enhance business operations, support technological advancements, and foster community and philanthropic efforts. Key initiatives include: • Encouraging businesses to adopt new technologies and innovative practices. • Supporting entrepreneurship and fostering a culture of innovation. • Strengthening community engagement through phil- anthropic projects and volunteerism. Key Initiatives: 4 Mentorship & Leadership Development – Connecting students and professionals through our IMPACT Student Leadership program and industry partnerships. 4 Community Engagement – Hosting outreach events that raise awareness, strengthen local talent, and align industry leaders with workforce needs. 4 Strategic Partnerships – Collaborating with Senator Arthur Orr, Hartselle City Schools, and the Hartselle Area Chamber of Commerce to fund and implement workforce initiatives. Exciting News! The Hartselle Area Chamber of Commerce has joined the Innovate Alabama Network Partner- ship —a major step toward advancing entrepreneur- ship, workforce innovation, and economic growth in our region! This collaboration will expand resources for local businesses, increase access to funding, and strengthen Hartselle’s role as a hub for opportunity. Together, we’re shaping a vibrant future for our community. Join us!
HARTSELLE FOR TOMORROW
Building a Stronger Future for Hartselle The Hartselle for Tomorrow Foundation is commit- ted to talent development and retention , ensuring our community thrives by equipping individuals with the skills, resources, and opportunities needed for success. Our Incubator Program focuses on high-de- mand industries like technology, healthcare, manu- facturing, and entrepreneurship , providing hands- on training, mentorship, and business development to drive workforce growth and economic prosperity.
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SIGNATURE EVENTS
TOTAL RESOURCE CAMPAIGN 2025
Business Links Invitational Golf Tournament
Cinderella Ball A magical, semi-formal dance for girl’s Pre-K to 6th grade and their fathers, grandfathers, or special friends. Enjoy dancing, treats, and unforgettable mem- ories, with an anticipated reach of 600 attendees and marketing to 2,500+. • Presenting Sponsor: $4,000
Network with fellow professionals at the Business Links Invitational! This golf tournament is designed for build- ing connections across industries while enjoying a day on the course. Expected reach is 100+ business leaders and their guests.
• Gold Sponsor: $2,000 • Silver Sponsor: $1,000 • Bronze Sponsor: $750 • Princess Sponsor: $100 • Table Sponsor: $600
• Title Sponsor: $ 5,000 • Gold Sponsor: $2,000 • Silver Sponsor: $800 • Hole Sponsor: $250
Gala Experience an evening of elegance with Diamonds, Rubies, Sapphires, & Pearls—a sophisticated event featuring fine dining, live entertainment, and luxurious ambiance. Projected reach includes over 250 attendees • Diamond: $2,300 • Ruby: $1,150 • Sapphire: $725 • Pearl: $350 • Table Sponsor: $650
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SPRING OPPORTUNITIES
TOTAL RESOURCE CAMPAIGN 2025
Awards Luncheon Join us for a distinguished event celebrating the achievements of our business community. This luncheon features networking, inspiring speakers, and presti- gious awards to honor outstanding individuals and businesses. Projected reach is 150+. • Presenting Sponsor: $2,000
State of Manufacturing This event allows members to showcase what sets them apart from the competition in the manufacturing indus- try while hearing from industry leaders on key topics relevant to manufacturing. • Presenting Sponsor: $1,500
• Gold Sponsor: $800 • Silver Sponsor: $500 • Bronze Sponsor: $200 • Table: $350 Mayor’s Prayer Breakfast
• Gold Sponsor: $1,000 • Silver Sponsor: $725 • Bronze Sponsor: $350 • Table: $500 Awards • Dr. Thomas Guyton Humanitarian: $500 • E.R. Roberts Business Award: $500 • Tommy Ed Roberts Civic Award: $500 • John J. Sparkman Citizenship Award: $500
Join us for the Mayor’s Prayer Breakfast, a community gathering focused on reflection and unity. This event fosters connections and encourages meaningful conversations, with an estimated reach of 50-100 attendees. • Presenting Sponsor: $600
• Gold Sponsor: $400 • Silver Sponsor: $200 • Bronze Sponsor: $100
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SUMMER OPPORTUNITIES
TOTAL RESOURCE CAMPAIGN 2025
Fill the Bus Join us for the Fill the Bus event, where we come together to collect school supplies for local students in need. Help us make a difference in our community by contributing to this important cause. Projected reach is 200+ • Bus Sponsor: $350 Hidden Rhythms This event gives local artists the chance to showcase their talents while the community votes for their favorites, American Idol style, to determine the entertainment for Depot Days. Join us for a vibrant celebration of music and community, with an estimated reach of 300-1,000! • Presenting Sponsor: $1,000 Serve Day Join us for Serve Day, a community-wide event dedicated to giving back and making a positive impact. Volunteers will participate in various projects to help local organi- zations and residents. Together, we can strengthen our community, with an estimated reach of 150-200 partici- pants. • Presenting Sponsor: $1,000 • Gold Sponsor: $800 • Silver Sponsor: $500 • Bronze Sponsor: $200
State of Healthcare Join us for the State of Healthcare Address, where indus- try leaders will discuss current trends, challenges, and innovations in healthcare. This event provides valuable insights for professionals and community members alike, with an estimated reach of around 100 attendees. • Presenting Sponsor: $1,150
• Gold Sponsor: $850 • Silver Sponsor: $500 • Bronze Sponsor: $200 • Table: $350 Teacher Welcome
Join us for the Teacher Institute, an event welcoming educators back for the new school year. This gathering offers valuable resources, networking opportunities, and inspiration to kick off a successful academic year.
School Specific Presenters Hartselle City School - $2,000
Danville - $2,000 Brewer - $2,000x Falkville - $2,000 Priceville - $2,000
• Gold Sponsor: $1,150 • Silver Sponsor: $975 • Bronze Sponsor: $525 • Friend of Education: $150 • Breakfast: $800
• Gold Sponsor: $800 • Silver Sponsor: $600 • Bronze Sponsor: $400 • Breakfast: $800
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FALL OPPORTUNITIES
TOTAL RESOURCE CAMPAIGN 2025
Legislative Update Stay informed at the Legislative Update, where local leaders will discuss recent legislative developments and their impact on our community. This event provides an opportunity for engagement and dialogue, with an esti- mated reach of 100+ • Presenting Sponsor: $1,000
Chamber Partner Spotlight
• Gold Sponsor: $750 • Silver Sponsor: $400 • Bronze Sponsor: $250
Gobble Gallop Join us for the Gobble Gallop, a festive run that kicks off the holiday season! This family-friendly event combines fitness with fun, featuring activities for all ages. Bring your friends and family to celebrate together, with an estimat- ed reach of 200+. • Presenting Sponsor: $1,000
• Gold Sponsor: $750 • Silver Sponsor: $500 • Bronze Sponsor: $250
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WINTER OPPORTUNITIES
TOTAL RESOURCE CAMPAIGN 2025
City Appreciation Join us for City Appreciation Day. This event is an oppor- tunity to express gratitude for their hard work and com- mitment to our communities. Estimated reach is 150+. City Specific Presenters
Hartselle for the Holidays Hartselle for the Holidays is a festive initiative featuring a series of community events, including a treasure hunt, Christmas at Depot, and Windows Wonderland. Join us to celebrate the season and create joyful memories together!
Hartselle - $1,500 Falkville - $1,500 Priceville - $1,500
• Presenting Sponsor: $2,000 Ancillary Event Presenters Treasure Hunt - $1,500 Christmas at Depot - $1,500 Window Wonderland - $1,500
• Gold Sponsor: $1,000 • Silver Sponsor: $600 • Bronze Sponsor: $300 • Friend of the City- $150 Finding your Future
• Gold Sponsor: $1,000 • Silver Sponsor: $500 • Bronze Sponsor: $350
Join us for Finding Your Future, an event hosted by Hartselle High School designed to encourage early exploration of interests and careers. This platform con- nects industry leaders and organizations with parents and students as they navigate career paths together. Be there to gain insights and support your students in discovering their future. Projected attendance is up to 3,000! • Presenting Sponsor: $2,300
State of Schools Join us for the State of Schools event, where educa- tors and administrators will discuss the current status, achievements, and future goals of our school system. This is a great opportunity to engage with the commu- nity and learn about the educational initiatives shaping our students’ futures. Estimated reach is 100-200 at- tendees. • Presenting Sponsor: $2,000
• Gold Sponsor: $1,200 • Silver Sponsor: $725 • Bronze Sponsor: $350 • Friend of Education: $150
• Gold Sponsor: $1,000 • Silver Sponsor: $700 • Bronze Sponsor: $500 • Table: $350 • Education Supporter: $150
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PROGRAMS & INITIATIVES
TOTAL RESOURCE CAMPAIGN 2025
Ambassador Program
Impact Students
• Presenting Sponsor: $700 • Gold Sponsor: $500 • Silver Sponsor: $300 • Bronze Sponsor: $100
• Presenting Sponsor: $1,750 • Gold Sponsor: $1,000 • Silver Sponsor: $500 • Bronze Sponsor: $400 • Student Sponsor: $500 Rise and Resolve Series • Presenting Sponsor: $800
Chamber Apparel
• Presenting Sponsor: $1.000 • Gold Sponsor: $500
• Gold Sponsor: $600 • Silver Sponsor: $450 • Bronze Sponsor: $300 Staff Professional Development • Presenting Sponsor: $1,500
Chamber Merchandise
• Presenting Sponsor: $1,500 • Gold Sponsor: $1,000 • Silver Sponsor: $650 • Bronze Sponsor: $350
• Gold Sponsor: $900 • Silver Sponsor: $600 • Bronze Sponsor: $350 Technology Sponsorship • Presenting Sponsor: $1,000
Deck the Depot
Season Presenter • Spring- $1,000 • Summer- $1,000 • Fall- $1,000 • Winter- $1,000
• Gold Sponsor: $750 • Silver Sponsor: $500 • Bronze Sponsor: $200
• Gold Sponsor: $750 • Silver Sponsor: $500 • Bronze Sponsor: $350 Lunch and Learn Series • Presenting Sponsor: $800
• Gold Sponsor: $600 • Silver Sponsor: $450 • Bronze Sponsor: $300
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DEPOT DAYS SPONSORSHIPS
TOTAL RESOURCE CAMPAIGN 2025
Depot Days Festival Depot Days Festival lasts a week, ending with a lively street fair on the third Saturday of September. It show- cases Hartselle’s history and talents, offering a first look at the city. With around 20,000 attendees, from locals to out-of-state visitors, Depot Days is a beloved event that brings people together to enjoy the festivities.
• Presenting Sponsor: $10,000 • Gold Sponsor: $5,000 • Silver Sponsor: $2500 • Bronze Sponsor: $1000
ANCILLARY EVENTS
5K Race
Community Worship
• Presenting Sponsor: $800 • Gold Sponsor: $500 • Silver Sponsor: $250
• Presenting Sponsor: $1,000 • Gold Sponsor: $750 • Silver Sponsor: $500 • Bronze Sponsor: $350
Entertainment
Art Show
• Presenting Sponsor: $1,000 • Gold Sponsor: $750 • Silver Sponsor: $500 • Bronze Sponsor: $350 • Presenting Sponsor: $1,000 • Gold Sponsor: $750 • Silver Sponsor: $500 • Bronze Sponsor: $350 • Presenting Sponsor: $800 • Gold Sponsor: $600 • Silver Sponsor: $400 • Bronze Sponsor: $200
• Presenting Sponsor: $400 • Gold Sponsor: $250 • Silver Sponsor: $100
Light up the Night
Kid Station
• Presenting Sponsor: $15,000 • Gold Sponsor: $8,000 • Silver Sponsor: $5,000 • Bronze Sponsor: $2300 • Presenting Sponsor: $1,000 • Gold Sponsor: $750 • Silver Sponsor: $500 • Bronze Sponsor: $350
Tractor Parade
Car Show
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In-kind sponsors provide the venue to host the two- night event. With this sponsorship, your company would have signage inside and outside venue, the opportuni- ty to provide hosts to assist with parking and arrivals, one reserved table for eight in a premier location, and social media recognition. • Décor Sponsor: $1500 As Décor Sponsor of Cinderella Ball, you will provide decorations for the two-night event, have tabletop sig- nage at each table, and recognition from the stage. • Dessert Sponsor: $1,000 This is an opportunity for your business to provide the sweets and treats (baked goods or candy) for distri- bution to those attending each evening. Event signage will be provided. • Photography Sponsor: $1,000 As Photography Sponsor, you have the opportunity to take photographs both evenings of each princess and escort, plus candid photos throughout the event. Your photos will be showcased on the Chamber website, in print media, and on social media platforms with ap- propriate credits. • Dinner Sponsor: $2,500 As dinner sponsor your company will provide the meal for all princesses and their father-figures. You will have recognition from stage, event signage, and tickets for four people. City Appreciation • City Appreciation Décor Sponsor: $500 In-kind sponsors provide décor for the event with ta- bletop signage at each table and/or station with retail value at no less than $500 • Lunch Sponsor: $1,800 In-kind sponsors provide lunch for the event with retail value no less than $1,800 Hospitality at the Chamber • The Chamber staff welcomes many members and visi- tors to the Chamber building every week. The Hospitality Sponsor helps make it possible to serve coffee, bottled water, and refreshments for visitors. The sponsor will be identified by signage at coffee station. • Exclusive Chamber Hospitality Sponsor: $1,255 Serve Day Breakfast Sponsor (Valued at $1,500) • Your company will bring and provide breakfast for ap- proximately 350 volunteers on the morning of Serve Day Total Resource Campaign • In an organized six weeks, volunteers raise the fund- ing for our Chamber programs for the entire year. This campaign markets sponsorships of the Chamber’s programs, events, publications, as well as recruits new members. • Projected reach is 40 people • In-kind sponsors provide lunches to all volunteers at one of their weekly rallies with retail value no less than $200.
Ambassadors • The Ambassadors are the Chamber’s premiere vol- unteer organization, composed of 30 high-energy, outgoing, and successful businessmen and women. The Ambassadors work together as a team to increase membership retention, add new members, and to im- prove awareness of Chamber benefits. • Projected reach is 35 motivated and active community leaders • In-kind sponsors provide lunch for quarterly meetings, annual training, and/or the Christmas Party • Annual Training Sponsor: retail value no less than $750 • Christmas Lunch Sponsor: retail value no less than $600 • Quarterly Sponsor: retail value no less than $300 Annual Meeting Décor • At the Chamber’s largest corporate event of the year, you will have four seats reserved for you and selected guests, as well as the opportunity to provide your décor services, featuring recognition of your company on each table centerpiece. • Projected reach is 300+ guests In-kind sponsors provide décor for the Annual meeting with retail value no less than $800 Annual Meeting Dinner Sponsor (Valued at $3,200) • At the Chamber’s largest corporate event of the year, you will have a table reserved for you and selected guests, as well as the opportunity to provide your ca- tering services, featuring event signage and recogni- tion at the event. Board of Directors • This sponsorship gives you the opportunity to get direct visibility before 15 decision makers from our member businesses at their monthly Board of Directors Meet- ing. The Board is comprised of top executives from the Hartselle Area. • Projected reach is 15 to 20 C-suite level executives • In-kind sponsors provide lunches to all volunteers at one of their monthly meetings with retail value no less than $250. Cinderella Ball (February 2025) • Venue Sponsor: $4,000 In-Kind Sponsorships
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Advertising Opportunities
High Impact Marketing Opportunities
Boost $100
Amplify $200
Spotlight $300
Facebook Highlight Post
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Instagram Highlight Post
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4
Group Logo Slide
Premium Dedicated Slide
Banner Ad on Chamber Site (1 month)
Dedicated Slide
1/4 Page
1/2 Page
Full Page
Ad in Chamber Connections
PDF Ad emailed to HACC Database
1/4 page
1/2 Page
Full Page
E-Newsletter The Chamber sends the Chamber Connection monthly to both members and prospective members. This news- letter features member spotlights, welcomes new mem- bers, announces upcoming events, recaps past events, shares community resources, and updates members on any Chamber changes. Additionally, it highlights the Chamber’s staff and board members. • Full page Ad - $200
VIP Access to pre-approved chamber event
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Interview with a Staff Member
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Average monthly website visits: 30,000
Possible impressions through social media: 6,000+
• ½ Page Ad - $100 • ¼ Page Ad - $50 2024 Hartselle Area Chamber Stats Email Database count: 1,000
01/01/24 - 12/31/24 213,000 2024 Website Page Visits RESULTS
2024 Social Media RESULTS
Population within Morgan County: 125,133 • Number of Households: 49,759 • Age • Under 18 - 23% • Ages 18-64 - 59% • Ages 65+ - 18% • Median Household Income: $75,028
Total Reach
Total Followers
Platform
Facebook Instagram
12,263 100,000
1,413
3,000
CHAMBER GROWTH MEMBERSHIP GREW BY 8% IN 2024 This showcases a strong growth metric. State average is 5-10%.
HACC 8%
• Service Area Populations: • Hartselle City Limits: 15,586 • Priceville City Limits: 3,653 • Somerville City Limits: 692 • Falkville City Limits: 1,464 • Eva City Limits: 692 • Decatur City Limits: 57,760
1% Struggling Chambers
5%
10% Top Performing Chambers
Data compiled from national studies by GrowthZone and the US Chamber on industry standards across the US
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Chamber Partner Benefits Join the team of businesses supporting key initiatives in Hartselle and its surrounding area by becoming an “initiative advocate” underwriter. Below is a list of benefits available at each level of partnership.
Platinum $20,000
Gold $15,000
Silver $10,000
Bronze $5,000
BENEFITS
Four Annual Passes to Community Events Receive four annual passes to attend our signature community events, offering valuable networking and promotional opportunities throughout the year. Unlimited Job Postings on HACC Job Board Post unlimited job openings on the HACC job board at no additional cost! The Chamber will also amplify your listing by sharing it on HACC’s LinkedIn and social media channels, boosting your reach to attract top talent. Recognition at HACC Meetings and Events Gain visibility at all HACC meetings and events, showcasing your support and commitment to the Chamber and connecting with fellow members and local leaders. Featured on the Chamber About Page Gain exclusive placement on the Chamber’s About page under the “Meet the Partners” tab, highlighting your busi- ness and fostering community connections. Free Marketing Consultation Unlock your business’s potential with a free marketing consultation tailored to leverage your presence within the Hartselle Area and Chamber events. Our staff will work with you to understand your goals and strategically position your business for success. On-Demand Chamber Mailing List Access Quickly reach a targeted audience with immediate access to our Chamber’s mailing list, keeping your business connected with the community when it matters most. Enhanced Online Directory Listing Maximize your visibility! Our team will collaborate with you to create a standout listing with tailored descriptions, high-quality images, and optimized keywords—helping you connect with more customers effectively. Host a Chamber Event at Your Business Showcase your business by hosting a Lunch & Learn, Rise & Resolve, or networking event, bringing Chamber mem- bers and potential clients right to your door. Exclusive Networking Opportunities Connect with industry leaders and like-minded professionals through unique, partner-only events designed to expand your network and drive growth. Quarterly/Bi-Annual Meetings with Community Leaders Connect quarterly with Chamber partners, local leaders, elected officials, and a state organization speaker for valuable networking and insights. Quarterly Member Spotlight & Marketing - Meet the Partner Elevate your business with our Quarterly Member Spotlight! This exclusive opportunity features your company in newsletters, social media, and on the Chamber website, boosting visibility and community engagement. Chamber Quarterly Profile Get featured in an exclusive article about your business in the Chamber’s quarterly digital newsletter, boosting your visibility within the community. Recognition on the Chamber Website Enjoy prominent recognition on the Chamber website, enhancing your brand’s visibility and connecting you with the local community and potential customers. Early-Bird Access & Premium Placement at Signature Events Enjoy exclusive early access and priority selection of premium tables or booths at all HACC signature events, maxi- mizing your visibility and engagement with attendees. Comprehensive Media Exposure Boost your brand with a full range of media opportunities, including billboard display, radio feature, news interview, and ads in Hartselle Living and the Hartselle Enquirer Economic Development Tours – Business After School Host students and parents for tours of local companies, showcasing career opportunities and encouraging students to consider local pathways for their future. Platinum Sponsor for All HACC Events” with first right of refusal Gain premium visibility as the Presenting Sponsor at all HACC events, positioning your brand front and center throughout the year.
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Cover Photo and Design by Greg Lane / Inspired Design & Graphics
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