Use StoryBrand to Get Their Attention Does It Feel Like Your Customers Are Ignoring You?
What if one small shift in your messaging could change the way you do business and make you more successful? No, it won’t cost you thousands of dollars in your marketing budget. In fact, it will save you money in the long run because it will make your marketing more effective. Though it may not feel easy at first, this simple shift accomplishes a big task: It makes your customer, not your business, the star of your advertising. That’s the concept behind StoryBrand, a marketing framework developed by author Donald Miller that has changed the game for thousands of companies. StoryBrand helps businesses clarify their message by making them answer the crucial question of how their company will help customers survive and thrive. As Miller has figured out, the easiest, most engaging way for humans to digest information is in the form of a story. Think about some of your favorite high school teachers. Did they spice
up a lecture about American history with anecdotes of George Washington or Benjamin Franklin? Did your biology teacher regale you with stories of their trip to the Galapagos? Chances are when someone has your attention, it’s because they’re telling a story, and StoryBrand teaches you how to use stories to do the same for your business. At its core, every story contains a hero, something the hero desires, an obstacle the hero must overcome, and a guide who helps the hero on their journey. These are elements you can utilize in your messaging. To do so effectively, your business must address three crucial questions:
1. What does the hero (your customer) want?
2. Who or what is opposing the hero’s journey to get what they want?
3. What will the hero’s life look like if they do (or do not) get what they want?
By recognizing your customer’s journey and positioning them as the hero and your company as their guide, you can create messaging they actually hear rather than marketing that simply sounds like the rest of the noise out there. Learn more about the StoryBrand process at StoryBrand.com. See What Our Customers Are Saying “I’ve worked with MicroTech for several years now. They manage the IT infrastructure for my two companies. This includes servers, desktops, laptops, software, and my licenses and accounts for the hosted services I utilize. The entire staff is professional and trustworthy, and pricing is fair and reasonable. I recommend MicroTech regularly and definitely recommend them here.” -Dylan P. “We love these guys! Very knowledgeable and responsive!!!!” -Eric F.
PARTY TIME!
We we want to thank those who have trusted us with their IT service during this tumultuous time. We couldn’t offer you this service without the dedication and proficiency of our team. We want to recognize the following MicroTech employees, who will celebrate very special days this August.
Birthdays: Gary Marshall and Sam Fornero Work Anniversaries: Jeff Creed (6 years) and Christa Klemme (1 year) Thank you, all, for your continued commitment!
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