LEGACY LEADERSHIP IN ACTION
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14 MEDALLIONS INSTALLED
ELEVATE WELLNESS
CLASS OF 2025
Beyond wellness, the project supports downtown vitality by drawing families and visitors into the skyway system, increasing foot traffic for local businesses. Crystal Stockdale of Chick-fil-A Rochester shared how navigating the skyways with her young children highlighted an opportunity to create something more interactive. “Making a fun, interactive pathway for families has been a very rewarding project,” she said. Community engagement has been consistent, with families and visitors embracing the installations year- round – especially during colder months. The project demonstrates how thoughtful design can transform everyday infrastructure into a space that fosters both movement and connection. From a leadership perspective, Elevate Wellness emphasized adaptability and collaboration. “Leadership was really about showing up, finding ways to contribute based on your strengths, and sticking with it,” Morin said.
The Elevate Wellness project reimagines how public spaces can promote physical activity, particularly in a city where long winters can limit outdoor movement. Recognizing the need for accessible and engaging options, the cohort transformed Rochester's downtown skyway and subway system into an interactive activity pathway. The pathway incorporates creative elements such as ball runs, murals, and a medallion hunt, encouraging users to move from one installation to another. By blending play, art, and exploration, the design makes physical activity feel less like a task and more like an engaging experience. Kelli Morin of IBM described the vision: “Our hope was that people would accumulate physical movement by traveling to the different elements of the activity path without it feeling like a chore.”
6 | ROCHESTER AREA CHAMBER OF COMMERCE ADVANTAGE MAGAZINE — JUNE 2026
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