LUXE SERIES — COLORINSPIRE ColorInspire is available on all Maple and MDF Door Styles.
ColorInspire is a program that will allow your customers the ability to choose from thousands of colors in the Benjamin Moore, Sherwin Williams and Valspar color decks for that just right color. ColorInspire utilizes a catalyzed conversion finish that is oven-cured, creating a baked-on long lasting finish. The sheen level will be the standard low sheen level used on the current paint program. Details About ColorInspire: • Door Material Availability: ColorInspire is available on Maple and MDF door styles only. • Glaze Availability: Granite, Java or Pewter on both Maple and MDF door materials at no up-charge. • Lead Times: ColorInspire is available on the Stretch Lead Time Program. The Stretch Lead Time for ColorInspire will be an additional two weeks more than standard Aspire Lead Time. Lead time could vary based upon plant capacity. ColorInspire program is NOT available on the RUSH program – except sample door which will continue to be 9 days. • Process Procedures: ColorInspire offers the selection of thousands of colors; therefore, there is a detailed process that must be followed to insure good service and customer satisfaction. This does take more preplanning time than the standard finish and paint offering. ColorInspire requires an upfront purchase of a color door sample of specified color and then many steps are taken to insure the consumer is pleased with their color choice. This sample cost is non-refundable. More details are listed below. • Display Program: The ColorInspire program is included in Wellborn Cabinet, Inc.’s Display Program. • Warranty and Disclaimer: All hardwoods, being a product of nature, vary from one piece to the next, even from the same tree, each having its own characteristics. Therefore, each piece of wood, each cabinet and each kitchen are unique. Painted finishes are created with several coats of pigmented paint and two coats of sealers. The final step is a conversion varnish topcoat that is oven-cured creating a tough, baked-on, long lasting finish. Depending on the door material chosen, some of the wood grain may show through the paint. The natural characteristics of wood create a constant state of expansion and contraction in every door, drawer front and face frame resulting in the visibility of joint lines. These visible joint lines are part of the beauty of painted finishes on natural wood. Samples approximate the actual paint color. It is also important to know that natural wood variation, graining, lighting (natural and artificial), profiles and edge shapes will affect the appearance of the color. ColorInspire is a catalyzed painted finish. There will be a slight difference between the ColorInspire sample and the cabinet order. The ColorInspire sample will not be an exact match to the paint manufacturer’s paper color deck. ColorInspire Ordering Steps: Once the consumer has selected the ColorInspire program, the following steps must occur in order to obtain a smooth ordering and delivery process. Step 1. Consumer may select any paint color from the Benjamin Moore, Sherwin Williams or Valspar color decks. • These color decks can be found at any retail store that represents the brand. • Samples approximate the actual paint color. It is also important to know that natural wood variation, graining, lighting, profiles and edge shapes will affect the appearance of the color. ColorInspire is a catalyzed painted finish. The ColorInspire sample will not be an exact match to the paint manufacturer’s paper color deck.
Step 2. Place the order for the required ColorInspire Sample. • Log on to Direct Connect • Select Rush – ColorInspire Sample i. Information required for ordering: 1. Paint Manufacturer’s Name
For Example: Sherwin-Williams For Example: Blue Bauble
2. Paint Manufacturer’s Color Name 3. Paint Manufacturer’s Order Code
For Example: SW6948 4. ColorInspire Wellborn Sample ID Number For Example: CS000001
(will be supplied by Wellborn and applied to each half of sample)
ii. ColorInspire Sample Item Code: FD1417CI 1. Sample Cost: $500 List 2. Customer samples are not Co-op eligible. • It is required that the sample be ordered in the door material (Maple or MDF) of the potential order. i. Issue: Due to certain colors being extremely close to our standard paint colors, Wellborn Cabinet, Inc. needs to adjust the ColorInspire approval process. ii. Place ColorInspire Sample order as usual via Direct Connect. iii. When the Sample is produced and reviewed, if the color is extremely close to one of our standard paint colors, Customer Service will call to see if our standard color will work or you may chose another ColorInspire color. iv. If Wellborn Cabinet, Inc. chooses not to produce the original ColorInspire order then the sample order will be cancelled and the dealer will not be invoiced.
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