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IN PROFILE

Time for Nootropic tea! Your brain and body are not designed to tolerate chronic stress. A cup of ‘smart’ tea is a simple, swift solution.

High levels of circulating cortisol have a significant negative impact on your brain and body, and not just the agitation or rapid heartbeat you already associate with feeling stressed. Cortisol actually blocks the formation of new neural connections in the hippocampus, which is the part of your brain that is responsible for coding new memories. Time to rest, reset and recover from prolonged stress is essential, but not always possible. Thankfully, Mother Nature has come to the rescue with two special classes of herbs: adaptogens and nootropics. The ‘smart’ herbs Adaptogenic herbs are so-named because they help the body to adapt to the effects of stress and respond to it in a healthier, safer way. Key adaptogenic herbs include ashwagandha, tulsi, turmeric, gotu kola, licorice and moringa, which all offer the brain and body key benefits and natural protection against sustained cortisol levels. Nootropics is a term which embraces a variety of substances of natural or synthetic origin that have neuro-enhancing, cognition- boosting and mood-lifting effects. Nootropics include herbs, as well as other supplements and medical drugs or ‘smart pills’ that support

and enhance mental wellbeing, memory, capability, concentration and creativity.

protect the brain from damage and degeneration, by promoting repair and longevity Go Vita loves ... Tulsi Ashwagandha , a new caffeine-free blend of these two powerful adaptogenic and nootropic herbs, to boost brain power and improve cognition while also relieving stress. Organic India was deservedly a finalist for the Most Socially Conscious Brand at the recent Naturally Good 2022 Awards. For over 25 years Organic India has been regenerating agriculture and whole communities of marginalised farmers in India side by side.

According to psychologist and chemist Dr Corneliu Giurgea, a true nootropic must fulfil these five criteria: it enhances memory and the ability to learn it assists brain function under disruptive conditions, such as lack of oxygen and electroconvulsive shock it protects the brain from chemical and physical toxins, such as barbiturates it increases natural cognitive processes it is non-toxic to humans and it neither stimulates nor depresses the brain Herbal nootropics excel in all five of these criteria, being highly effective, natural, non-toxic and non-addictive. Each herbal nootropic differs slightly from others, but they all work to: increase ‘coupling’, which is the way that the left and right hemispheres of the brain cooperate to process information build defences in the body and brain against a stressful and toxic environment positively affect brain ‘plasticity’, which is the way the brain changes depending on experiences

IMMUNE BOOSTING

RICH IN ANTIOXIDANTS

SUPPORT ENERGY & VITALITY

ORGANIC INDIA TULSI TEAS ARE:

POWERFUL ADAPTOGENIC HERBS

NATURALLY STRESS RELIEVING

NATURAL DETOXIFIER

www.organicindia.com.au

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ISSUE 64 • 2022

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