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FROM THE FOUNDER
There are things firm owners can do to awaken the latent entrepreneurial spirit lying dormant in some (if not all) of their people. Getting your people to be entrepreneurial
W hen it comes to technical and design professionals, one thing we can probably all agree on is that no one goes into these fields because they are interested in business. If that (business) was their passion or interest, they would have pursued a business education. So my presumption is most – if not all – of these people get dragged into business and management roles, often uninterested or unprepared for them.
Mark Zweig
Yet sometimes, for a wide variety of reasons, the entrepreneurial fire inside them gets lit. Maybe some sort of inspiration hits them. Maybe it is because of a talk they heard or book they read or a successful person they met. Or maybe it’s out of necessity – maybe they end up unemployed and start a new firm, or become a partner in an existing firm. And then they become increasingly aware of the opportunity that sits in front of them to build a growing business that is going to become very valuable over time. The next question for these entrepreneurial firm owners is how to get more of their people to think entrepreneurially. While there is no one “best way” or “best practice” that I am aware of to do this, there are definitely things that firm owners can do to help them awaken the latent entrepreneurial spirit lying dormant in some (if not all) of their people. Here are some of those things that aren’t that difficult to do:
1. Get everyone involved in the business planning for their areas, or for the firm as a whole. Make sure that coming up with new services and how to launch them is a requirement for each line unit in your organization. Forcing them to be more innovative could help get them thinking more about the business versus just projects. 2. Start a voluntary book club where you get to pick a book that’s a biography on a successful entrepreneur or a business success story that you provide to anyone who wants it, and meet weekly during lunch, or before or after work, to talk about it. 3. Bring in entrepreneur guest speakers for “lunch and learn” meetings where they can talk about their lives and lessons learned. This might be a
See MARK ZWEIG , page 6
THE ZWEIG LETTER JANUARY 15, 2024, ISSUE 1520
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