Denmon Pearlman - May 2020

The LEGAL LEDGER

P E R S O N A L I N J U R Y A N D T R I A L L A W Y E R S

I n college, I was a criminology major because, originally, my plan was to get into federal law enforcement. I did an internship with the Secret Service, and at the same time, I started taking a bunch of prelaw classes. I loved them. I liked reading the case studies and seeing different court outcomes. One of my professors was an attorney, and with his encouragement, I decided to attend law school. Even while I was signing up for law school classes, I still thought I wanted to stay in law enforcement. In law school, I started doing trial competitions and even did an internship with Roger Mills, who consulted with Michael Connelly for his book “The Lincoln Lawyer.” When I graduated from law school, I went to work as a prosecutor at the state attorney’s office, and that’s where I met one of our partners, Lee Pearlman. Lee and I were both prosecutors. We started around the same time, and we bonded over our shared love for trial work. Everybody at the office thought we were crazy, but Lee and I loved doing trials together, and we were winning them left and right. I met my husband, Christian Denmon, while I was prosecuting a case against him. He drove me crazy because he was so good at what he did. I tried a few more cases against him, and he beat me every time. When we started dating, of course, we stopped battling in court against each other. DENMONPEARLMAN.COM OVERCOMING ADVERSITY SHAPES OUR FIRM

MAY 2020

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In 2009, right after Christian and I got married, I quit my job at the state so we could open up our own shop. In the beginning, Christian and I did predominantly criminal defense work. This was back in 2009, and everybody thought we were crazy. It was a recession, and everybody wanted a government job. We started Denmon Pearlman with nothing more than a $10,000 loan from my dad and our credit cards. To say the least, we did everything on a shoestring. Back then, we just divided the work. We named the firm Denmon and Denmon and focused primarily on the tri-county area. Thankfully, after a few months we started to get a ton of referrals and things picked up. Christian was an early adopter of digital marketing. Right from the beginning, we had our own website. In 2009, most attorneys didn’t have a digital presence. Most firms put advertisements in the phone book, and people told us we were giving the legal profession a bad name with our internet marketing. In those early days, about half of our leads came from referrals and the other half came from our digital marketing efforts. We saw that what we were doing with our website was bringing us success, so we stayed the course. Between our word-of-mouth leads and our digital leads, Denmon and Denmon grew exponentially. About three years ago, Lee Pearlman joined our firm, and we rebranded as Denmon and Pearlman. During our firm’s period of growth, Christian and I practiced probate, family law, and estate planning. Today, while we still do criminal defense, we focus primarily on personal injury law. We like injury law because it allows us to focus on people and what we can do to mitigate their pain and suffering. When I was in law school, my sister was diagnosed with cancer. For a large portion of the time I was training to be an attorney, she was dealing with cancer. She passed away at age 31. I almost dropped out of law school to go take care of her when she was

“ALL THREE OF OUR FIRM’S PARTNERS — CHRISTIAN, LEE, AND I — HAVE

PAST EXPERIENCES THAT GAVE US THE DESIRE TO HELP PEOPLE.”

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