Two Sides North America President Kathi Rowzie To Retire February 1 Two Sides North America (TSNA) today announced that Kathi Rowzie will retire as its president effective February
signed TSNA educational materials to make them more user friendly; and more. “On behalf of TSNA’s members and supporters, we thank Kathi for her leadership and unyielding determina- tion in busting common environmental myths about print and paper products and promoting the paper industry’s ever-improving environmental record,” said TSNA Execu- tive Director Jules Van Sant. “Her efforts to eliminate anti-paper greenwashing claims and to educate businesses and consumers about the environmental benefits of paper products have laid the groundwork to continue our efforts through advocacy and education.” “It has been my great privilege to serve as Two Sides North America president,” Rowzie said. “I am especially grateful to our members whose support has made it pos- sible for Two Sides to con-sistently deliver on our com- mitments to eliminate unsubstantiated and misleading environmental claims about print, paper and paper-based packaging and to tell the great sustainability story of the paper industry and its products. I look forward to seeing Executive Director Jules Van Sant and Director of Oper- ations Jill Crossley take Two Sides North America to new levels of success in 2024 and beyond.” Rowzie will continue to work with paper industry clients and their customers, providing sustainability strategy and communications services through her consulting practice, Rowzie Group Ltd.
1. Over the past four years, Rowzie has led the non-profit membership organization chartered to eliminate unsubstantiated and misleading en- vironmental claims about print, paper and paper-based packaging and to promote the paper industry’s contin- uously improving sustainability perfor-
Kathi Rowzie
mance. Under Rowzie’s leadership, TSNA has persuaded doz- ens of major corporations, government agencies and oth- er organizations to remove unsubstantiated environmental claims about paper from their customer communications, resulting in the elimination of billions of instances of an- ti-paper greenwashing. Since 2020, TSNA has also increased its LinkedIn fol- lowers by 125 percent; initiated and conducted two Trend Tracker research studies which showed incremental im- provement in consumer attitudes toward paper products and the environment; significantly increased engagement with the media on paper-related sustainability issues; in- troduced the “3 Minutes with Two Sides” pod-cast; rede-
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January 15, 2024
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