Board Converting News, January 15, 2023

PPEC Watching (CONT’D FROM PAGE 22)

an grocers raised concerns about during the consultation. Updated Environmental Claims Guidance There continues to be activity and enforcement around environmental claims and greenwashing, the practice of making false or misleading claims, especially with the growing use of ESG reporting metrics. While Canada archived its Environmental Claims Guide, the U.S. Federal Trade Commission (FTC) is looking to up- date its guidance. The FTC initiated a review of its 2012 “Guides for the Use of Environmental Marketing Claims,” known as the Green Guides, and held a consultation solic- iting input, which ended in the spring of 2023. While we wait for more information from the FTC, it’s been widely suggested that they will update the Green Guides, including the possibility of changing some existing definitions. At the time of its consultation, FTC was seeking comments on different terms, including “recyclable” and “recycled content.” For more than 30 years, the PPEC has promoted the industry's environmental sustainability and has been a strong environmental advocate on behalf of its members. PPEC also works to correct misinformation about the Ca- nadian paper packaging industry and provides ongoing analysis, insight, and research on the industry's environ- mental issues, including sustainable forestry, EPR and re- cycling, greenwashing, landfill bans, and climate change. Rachel Kagan is the Executive Director of the Paper & Paperboard Packaging Environmental Council (PPEC).

plastic packaging, with the Canada Plastics Pact (CPP) spearheading industry efforts – already this year it was announced that Restaurants Canada, The Association of Plastic Recyclers, and McDonald’s Restaurants of Canada Limited have joined CPP, expanding its network of signa- tory partners. Focus On Food-Contact & Takeout Packaging PPEC expects to see more actions related to address- ing the proliferation of food packaging across multiple

channels – whether it’s packag- ing used for prepared foods and pre-packaged produce at grocery stores, or packaging provided at quick service restaurants (QSR), or food delivery and takeout. We may see more initiatives aimed at increasing in-store re- cycling at QSRs, like McDonald’s Canada who recently announced

that they will be introducing a pilot to test the collection of specified fibre food and plastic packaging for potential recycling. We can also expect to hear more from the federal gov- ernment about its proposal that would require Canada’s largest grocery retailers to implement a pollution preven- tion plan for primary food plastic packaging, which Canadi-

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January 15, 2024

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