2023 CONSUMER TREND REPORT
The New Nihilists
The Pioneers
The Reductionists
The Time Keepers
THE NEW NIHILISTS TRAITS, STATISTICS & COLORS
Climate Change Inflation Dissatisfaction with Democracy Drivers
Speculative Ideas Chaos Culture Humor Gaming Therapy What They Need
Gaming/Futuristic Nature Inspired Color Preference
Traits
Contemplative Non-Conformist Alternative Thinkers Seeking Meaning
THE NEW NIHILISTS TOP PRODUCT RECOMMENDATIONS
Carton Garden
Pass The Remote Treat Box
Moleskine® Notebook Backpack
Unisex Band Inspired T- Shirts
THE NEW NIHILISTS DEEPER PRODUCT DIVE
Gyro Mini Drone
Headliner Display Quad Face Cutout Kit
Premium Pullover with Sublimation
The Birdie 62 ″ arc RPET Umbrella
Cyborg MagSafe Power Bank
Circle Jigsaw Puzzle
NoWire Mouse Pad
Tultex Unisex Fine Jersey T-Shirt
SCX Design® 3-in-1 Travel Cable
Modern Sprout® Plant Parent Mister
15 oz Campfire Mug With Bamboo Base
On The Go Reusable Utensil Kit
THE NEW NIHILISTS “THINK DIFFERENTLY” PRODUCT RECOMMENDATIONS
Wheat Plastic USB Data Blocker
Full Color Beauty Headband
Threadfast Apparel Unisex Ultimate NFC Tap T-Shirt
Wool & Wood Award
THE REDUCTIONIST TRAITS, STATISTICS & COLORS
Drivers
Prioritizing Kindness Sustainability Driven Support Other-Care What They Need
Color Preference
Traits
Busy Values Driven
Ray Flower
Over Consumption Supporting Local Convenience
Community Focused Seeking Connection
THE REDUCTIONIST TOP PRODUCT RECOMMENDATIONS
20 oz. Basecamp Tundra Bottle with Screw Top Lid
Recycled Camping Blanket
Out of The Woods® Seagull Cooler
16 oz. Recyclable Steel Chill-Cups ™
THE REDUCTIONIST DEEPER PRODUCT DIVE
Russell Athletic Unisex Dri-Power® Sweatshirt
National Parks made with FSC® Paper
Thoughtfulls - Live with Intention
Post-it® Custom Printed Organizational Notes
Men's Molokai S/S Shirt
POLYLANA® Knit Cuffed Beanie
Nomad Must Haves Renew
EPEX ™ Ash Cave Solar Camping Lantern
Recycled Cotton/Poly Blend Cap
Hubbard Recycled Dye- Sublimated Felt Padfolio
18" PVC Free Tabletop Retractor Kit
Maverick Bomber Jacket
THE REDUCTIONISTS “THINK DIFFERENTLY” PRODUCT RECOMMENDATIONS
Mason Jar Cookie Kits
7" x 5" Kraft Mailer Envelope
Men’s Sidekick Quarter Zip
Apocalyptic Survival Kit
THE TIME KEEPERS TRAITS, STATISTICS & COLORS
Drivers
What They Need
Color Preference
Traits
Efficiency Adventure
Discerning Epicurean Age-Agnostic Seeking Enrichment
Daily Rituals Meaningful Experiences Intergenerational Friendships Wellness
Soothing Ecologically Focused
Flexible Work Hours Quality over Quantity
THE TIME KEEPERS TOP PRODUCT RECOMMENDATIONS
BioLite CampStove 2+
Russell Outdoors ™ Basin Jacket
Recycled Canvas Crossbody Bag
FlexPlanners
THE TIME KEEPERS DEEPER PRODUCT DIVE
3-in-1 Portable Air Pump
Wenger RPET 21" Graphite Carry-On
Bucket Bath and Beauty Set - 5pcs
4 pc. Acacia Cheese Serving Set
Wheat Straw Shaker Bottle
Candy By Color Rock Candy 4 pack
3-IN-1 Travel Charger
Bath and Toiletries Travel Pack
Cards Against Anxiety
Mood Bowl
TravisMathew FOMO Novelty Cap & Cabana Chest Stripe Polo
Giant Four in a Row Game
THE TIME KEEPERS “THINK DIFFERENTLY” PRODUCT RECOMMENDATIONS
Point Grey Pant
Wondery Brand Bottle - The Original Parks of the USA Bucket List Bottle
Bartesian Cocktail Maker
3 pc Disc Golf Set
THE PIONEERS TRAITS, STATISTICS & COLORS
Drivers
What They Need
Future Dusk Transcendent Pink Color Preference
Traits
Universal Designs Personalized Products Decentralized Social Media
Entrepreneurial Mercurial Risk-takers Seeking Inspiration
Technology Building Better Spaces Purpose Over Platform
Aquatic Awe Sunset Coral
THE PIONEERS TOP PRODUCT RECOMMENDATIONS
SCX Design® Wireless Charging Mouse & Wireless Charger
Speakeasy: Deluxe
12 oz. Lark Mug & 14 oz. Ledge Mug with Bottom Imprint
King Cobra VR ™ Viewer
THE PIONEERS DEEPER PRODUCT DIVE
Packing Cubes
Roll Up Duffle Bag
The Spotlight Umbrella
Moleskine® Smart Writing Set - Ruled Large
Garment-Dyed Jersey Hooded Long Sleeve T-Shirt
Terrazzo & Bamboo Wireless Speaker
Zippered Pool Pouch
Himalayan Mood Lamp
Hurley® Oasis 20 oz. Water Bottle
CEDAR CREEK® Flexible Neck Electric Candle Lighter
4-in-1 Organizer
Port Authority® Denim Jacket
THE PIONEERS “THINK DIFFERENTLY” PRODUCT RECOMMENDATIONS
Magnetic Bowl Set
WisckAR Experience
Drinkcheck KO drop bracelet
Women's Skater Skirt
Fash-Sheen
WRAP-UP
Relief Focused Provide a Sense of Calm, Escapism & Humor Affordable Take the Pressure Off in a Polycrisis
Embed a Human Touch Make an Impact Show Kindness & Respect Build Connections & Communities
Over Better, Not More Services Count Offer Quality Over Quantity
Help People Switch Modes
Focus on Privacy Help Ring-Fence
Don’t know your consumer type or need help. Reach out today to discuss solutions.
David Perez (305) 781- 2846 david@eyesupmarketing.com
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