ISRAEL TOURISM
May 2025
Israel Hires Tourism Commissioner for North America
Zimbabwe-Israel Partnership to Boost Tourism and Agriculture
The Israel Ministry of Tourism named Yoram Elgrabli tourism commissioner for North America
Zimbabwe and Israel are set to embark on a collaborative initiative designed to strengthen cooperation in the fields of tourism and agriculture
Y oram Elgrabli will oversee business partnerships and developments, marketing strategy and public relations across the United States and Canada. He will be tasked with leading Israel’s tourism recovery. “With American and Canadian legacy airlines announcing the resumption of flights to Tel Aviv, and Israel looking ahead with optimism and hope for the future, I am committed to strengthening the connection between North America and Israel”, Elgrabli said. “I am incredibly thankful to our dedicated partners and the many visitors who have continued to travel to Israel, even during challenging times. Building on this unwavering support, I am determined to work towards driving tourism growth, aiming for record-breaking numbers both now and in the years to come”. Elgrabli joins the tourism
ministry with over 20 years of experience working for El Al Israel Airlines, most recently as the general manager of North and Central America, leading marketing, sales and operations. He has held other roles at El Al, including chief of the staff, sales and customers division and managing director in Western Europe. Ami Alon, interim deputy director general at the Israel Ministry of Tourism, said, “We are extremely pleased to have Yoram join the Israel Ministry of Tourism as commissioner to North America. With his decades of experience within Israel’s tourism sector, we know he is positioned to excel in his new role to help tourism recover”. Yael Golan had been interim tourism commissioner for North America since Eyal Carlin left the tourism ministry last summer to head North America marketing at El Al.
D uring the launch of the Zim-Israel Connect initiative in Harare, Mr Alson Darikayi – President of Action for Empowerment Zimbabwe, outlined a range of opportunities that lie ahead for both nations: “This initiative seeks to facilitate and promote investment in Zimbabwe,” he said. “We have successfully secured numerous partnerships with Israeli corporations eager to invest significantly across various sectors, including mining, infrastructure development, technology, education, and more”, he added. Guest of honor at the launch, Honorable Ron Levy Musan – the Consul General of Zimbabwe to Israel, articulated the potential for mutual economic growth through the collaboration:
“Our focus is on fostering economic collaboration across diverse sectors, including technology, agriculture, health, security, and tourism. While we have made strides in promoting tourism to Israel, my priority remains to encourage tourism to Zimbabwe. “The Great Zimbabwe and Victoria Falls are not merely landmarks, they are integral to the biblical narrative of Genesis. We aim to attract Bible believers from around the world to experience this rich heritage”, Musan said. This launch comes at a time when the Second Republic’s “friend to all, enemy to none” policy, is yielding positive results as more foreign companies have expressed interest in investing in the country.
12 • www.itn.co.il
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