ISRAEL TOURISM
May 2025
Modi’in Emerges as Israel’s
The inauguration of Modi’in’s first hotel property
has marked a critical inflection point for the
New Tourism Powerhouse
city’s tourism sector. The opening represents more than just an addition to the accommodation inventory- it symbolizes economic vitality, tourism readiness, and investor confidence in the city’s long-term growth potential. This new hotel offers both business and leisure travelers a well-positioned lodging option, filling a long-standing gap in the region’s hospitality landscape. Industry analysts believe the hotel will serve as a catalyst for further tourism infrastructure, including cafes, local tour operations, wellness retreats, and cultural festivals. Israel Ministry of Tourism UK said: “We began 2025 with cautious optimism for Israel travel this year and I believe we continue on the right path with the planned growth in tourist infrastructure reflecting that spirit. Visitor numbers for January reflect good progress but still show plenty of room to grow as we encourage people back to the amazing experiences, accommodation and warmest of welcomes that only Israel can offer”.
First Hotel Launch and Green Urban Travel Appeal Between Jerusalem and Tel Aviv
I n a significant development for Israel’s evolving hospitality sector, the city of Modi’in—nestled strategically between Jerusalem and Tel Aviv—has embarked on a transformation journey from a quiet suburban retreat into a burgeoning tourism and hospitality powerhouse. The recent opening of its first-ever hotel signals the city’s growing relevance in domestic and international travel circuits, underscoring
broader urban development and positioning strategies that make it one of Israel’s most dynamic and greenest cities. Tucked almost exactly midway between two of Israel’s most visited cities, Jerusalem and Tel Aviv, Modi’in’s location gives it a strategic edge for tourism growth. While historically perceived as a commuter town or a quiet suburb, Modi’in is now leveraging
entering the country. These numbers still only represent 42% of visitors one that merges modern infrastructure, historical relevance, and sustainable urban design. compared to the 10-year peak of 13,500 from the UK to Israel in the month of January 2023. However, growing optimism for travel to Israel this year persists due to the sustained ceasefire and the return to an almost normalised flight schedule. Tourists are able to fly or book with Wizz Air, Israir, EL AL, easyJet and British Airways, whilst Ryanair also recently announcing a full flight schedule returning for this summer. Michael Ben Baruch, director, its geographic advantage to become a gateway city offering accessibility, comfort, and affordability for travelers looking to explore central Israel without the congestion of major metropolitan areas. Travel professionals and hospitality stakeholders are viewing Modi’in as a next- generation travel destination,
UK Visitors to Israel up by 35%, says Ministry of Tourism
Newly shared statistics show that confidence in Israel tourism continues to grow, with visitor numbers in January up 35% compared to the same month in 2024 (5,800), with 78,000 visitors from across the world UK travellers are the third largest group of visitors to Israel, only behind France and the United States
14 • www.itn.co.il
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