Jon Carson Consulting - September 2022

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September 2022

But Don’t Leave Before the Harvest YOU REAP WHAT YOU SOW

In a world and an economy where we need instant gratification or constant cash flow, sometimes

robust growing soil that continues to produce a great harvest. If you can translate the farming analogy of my uncle’s combine and wheat harvest into your business, I encourage you to be patient. Train and encourage your employees at all times. Constantly recruit. Always be on the lookout for new sales opportunities. Above all, stick with your core competency. Remember that a portion of your ideas will not produce, just as some of my uncle’s land does not produce. Some of your employees or clients will not sprout and take off

it’s hard to wait for the harvest. There are four seasons in a year: Fall is for planting, winter is for rest and restoration, spring is for growth, and summer is the harvest season.

I just spent the last few days on the combine in Montana helping my uncle harvest winter wheat. While there, I was reminded once again of the need to wait for the harvest. We were on some of the land that my great-grandfather homesteaded starting

back in 1911. My great-grandfather

understood that the birds would get some of the seed, some of the thistles and thorns would squeeze out, and some of the seed would not get enough moisture because of drought. However, time continues to attest to the fact that a good portion of the land is

as you would like them to. However, if you follow the seasons and listen and learn, sticking to a plan and waiting out the harvest, you have a great chance of filling up the grain hopper. Your harvest may be at a different season than mine or others, but wait it out. Plan for a drought and the occasional hailstorm, but also be ready to enjoy and share the bumper crop when it comes. You can only reap what you sow if you wait out the harvest.

-Dave Tester

PS: Today, encourage a friend and help a stranger!

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Use multichannel servicing. Providing multiple channels to assist customers with their questions and concerns can help boost your brand’s reputation and credibility. One way to achieve this is by using social media. It’s a great tool because many customers turn to social media for queries and complaints.

You can organize training sessions to help your employees improve their skills and provide resources so they can easily navigate customer problems. For example, record customer interactions and point out which tactics work and don’t work in a situation.

Encourage customer feedback. To provide excellent customer service, you first need to know

what you can improve on. To do this, ask consumers how they think and feel about the service you’re providing them. You’ll get a chance to understand their needs, experiences, and pain points and create a model to enhance and strengthen those areas. You can request reviews and testimonials by telephone or email surveys. You could also incorporate a complaint page or feedback system on your website. Requesting feedback lets your customers know you value them, are willing to improve, and want to resolve their issues. It will help establish trust and may prevent them from voicing their concerns or negative comments on social media.

Have a team in charge of checking your company’s social platforms so questions can be easily answered and problems will

be resolved promptly. Monitoring mentions of your company and reaching out to your customers first, instead of them reaching out to you, shows that you care about their experience and want to provide effective solutions in any outlet. Keeping your customers happy should be more important to your business than anything else. If they are satisfied with your customer service, they will continue to use your company!

TESTER-

MONIALS Are you ready to better yourself and your business? Have Dave secret-shop your front desk today! Call 208-707-9807 or visit GoDaveTester.com for more details.

“Just finished another one of your helpful weekly training videos. I have learned so much from you! Thank you!”

Erika Ingstad Customer Service Representative “Directing First Impressions” Ft. Worth, Texas

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So Many Social Media Outlets WHICH ONE SHOULD YOU USE? Instagram was popularized by teenagers, but now over half of its users are between the ages of 25–34. Small businesses use this outlet to share upcoming events, sales, and products because of the new business feature on the app. Relationship-building is the sole focus for companies on Instagram because you can engage with customers through stories, live videos, and interactive polls. Twitter is the best place to have personal conversations, brainstorm, and share news. Over 59% of Twitter users are between the ages of 25–49, and 56% have completed some college courses or have a degree. Some businesses use Twitter to see what others are saying about their services and resolve any issues that occur. This is a great way to build trust with your customers and ensure that they know you care about their experience with you and your company. If you want to learn more about the different demographics for each outlet, go to Blog.Hootsuite.com/Social-Media-Demographics for more in-depth analysis and statistics.

A social media presence is essential to connecting with your company’s customers and prospects. But do you need every media platform to engage with others? Each outlet meets different needs and interests, so it’s crucial that you analyze which one will net the most engagement for your business. In fact, the demographic of your targeted audience will help you decide. Let’s look at the three main outlets customers use to discuss their needs and wants. Facebook is primarily used for family-friendly content. Recently, there is an added focus on business ads for networking purposes, which can help you attract more leads. The demographic on Facebook mainly focuses on individuals who are 45 years old and older. This platform is great for businesses targeting seniors, like those in the home improvement and estate planning industries.

SPICY LASAGNA – WITHOUT NOODLES

GG Gretchen’s Kitchen (My Mom’s Secret Recipes)

We’re looking forward to connecting with you soon! Visit our website, call, or email us today!

INGREDIENTS

Email Us: TesterBroadcast@gmail.com Call Us: 208-707-9807 Learn More: GoDaveTester.com Office Locations: Boise and Coeur d’Alene, Idaho

• 1 1/2 lb ground beef • 1/4 cup water

• 1 14-oz can refried beans • 4 cups shredded colby jack cheese • 1 8-oz jar taco sauce

• 1 1-oz packet taco seasoning mix • 12 8-inch flour tortillas, or more if needed

DIRECTIONS

1. Preheat oven to 350 F (175 C). Grease a 9x13-inch casserole dish. 2. Heat a large skillet over medium-high heat and stir in ground beef. Cook and stir until beef is crumbly, evenly browned, and no longer pink, about 10 minutes. Drain and discard any excess grease. Add water and taco seasoning; cook and stir until mixture has thickened, 5–10 minutes. 3. Arrange 3 tortillas in the bottom of the casserole dish; spread about half the can of refried beans and half the ground beef atop the tortilla layer. Sprinkle 1 cup colby jack cheese over ground beef layer. Arrange 3 more tortillas over the cheese. Spread in the remaining 1/2 can refried beans and half the jar of taco sauce; sprinkle with 1 cup colby jack cheese. Arrange 3 more tortillas and top with remaining ground beef and 1 cup colby jack cheese. Top with last 3 tortillas and remaining 1/2 jar taco sauce. 4. Bake in oven until the top tortilla layer begins to brown, 20–25 minutes. Sprinkle 1 cup colby jack cheese over lasagna. 5. Turn on the oven’s broiler. 6. Place lasagna under the broiler until colby jack cheese is melted and bubbling, 3–5 minutes.

Corner Post MINISTRY

If you would like to listen to Dave’s spiritual podcast, visit CornerPostMinistry.com.

“We may make a lot of plans, but the Lord will do what he has decided.” –Proverbs 19:21

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6700 N. Linder Rd., Ste. 156 #297 Meridian, ID 83646 208-707-9807 GoDaveTester.com

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Waiting for the Harvest

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Testimonial

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Finding Your Audience Is Key

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Spicy Lasagna – Without Noodles

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3 Tips to Improve Customer Service

THE KEY TO BETTER RETENTION Is Great Customer Service

It would be hard to find a company claiming not to care about customer service. But actions speak louder than words, and many business horror stories involve poor customer service experiences. So, how do you improve your company’s customer service to increase your retention rate? But first, why is customer service so important? Excellent customer service increases your customer lifetime value (CLV), and Help Scout found that 89% of customers say that good customer service led them to make additional purchases. Other consumers mentioned that great service turned them from one-time clients into loyal, recurring customers. According to SuperOffice, after surveying 1,920 business professionals, 46% stated that improving customer service is their top priority. But how can you improve this service effectively to better serve customers? Strengthen your team. Improving customer service all begins with your team. You want employees to develop five main skills to enhance the customers’ experiences: empathy, patience, communication, listening, and knowledge.

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