early adopters, and seldom holds positions of opinion leadership in a system (Rogers, 1962, p. 283).
• Late majority . The late majority will adopt an innovation after the average member of the society. These individuals approach an innovation with a high degree of skepticism, have below average social status, very little financial liquidity, are in contact with others in the late majority and the early majority, and show very little opinion leadership. • Laggards . Individuals in this category are the last to adopt an innovation. Unlike those in the previous categories, individuals in this category show no opinion leadership. These individuals typically have an aversion to change agents and tend to be advanced in age. Laggards typically tend to be focused on “traditions,” are likely to have the lowest social status and the lowest financial liquidity, be oldest of all other adopters, and be in contact with only [2] family and close friends. These five types of users can be translated into information technology adopters as well, and provide additional insight into how to implement new information systems within the organization. For example, when rolling out a new system, IT may want to identify the innovators and early adopters within the organization and work with them first, then leverage their adoption to drive the rest of the implementation to the other users. Summary In this chapter we have reviewed the many different categories of individuals who make up the people component of information that new roles are being created all the time and roles that existed for decades are being phased out. This chapter this chapter should have given you a good idea and appreciation for the importance of the people component of information systems. Information Systems for Business and Beyond (2019) pg. 197
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