To combat this sharing of information, the Do Not Track initiative was created. As its creators explain 13 :
Do Not Track is a technology and policy proposal that enables users to opt out of tracking by websites they do not visit, including analytics services, advertising networks, and social platforms. At present few of these third parties offer a reliable tracking opt out and tools for blocking them are neither user-friendly nor comprehensive. Much like the popular Do Not Call registry, Do Not Track provides users with a single, simple, persistent choice to opt out of third- party web tracking.
Summary The rapid changes in information technology in the past few decades have brought a broad array of new capabilities and powers to governments, organizations, and individuals alike. These new capabilities have required thoughtful analysis and the creation of new norms, regulations, and laws. This chapter has covered the areas of intellectual property and privacy regarding how these domains have been affected by new information systems capabilities and how the regulatory environment has been changed to address them.
Information Systems for Business and Beyond (2019) pg. 277
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