Usage and Facebook Growth Stati stics By World Geographic Regions Facebook Subscribers in the World by Regions - June 2017 Asia 37.2°/o D Lat Am / Carib. 18.8% lll~jiiilllllllllllllllllll!llllll!!/i 1.0/°o Europe 17.4°/o Horth America 13.3°/o Africa 8.0°/o Middle East 4.4% Oceania / Australia 1.0°/o
Facebook users worldwide in June 2017 (Source: Internet World Stats)
In 2018, of the 2.2 billion users who regularly use Facebook, only half them spoke English and only 10% were from the US. 4 Besides Facebook, other social media sites are also seeing tremendous growth. Over 83% of YouTube’s users are outside the US, with the UK, India, Germany, Canada, France, South Korea, and Russia leading the way. 5 Pinterest gets over 57% of its users from outside the US, with over 9% residing in India. 6 Twitter now has over 330 million active users. 7 Social media sites not based in the US are also growing. China’s WeChat multipurpose messaging and social media app is the fifth most-visited site in the world. 8
Information Systems for Business and Beyond (2019) pg. 285
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