Personal Ever since the advent of Web 2.0 and e-commerce, users of information systems have expected to be able to modify their experiences to meet their personal tastes. From custom backgrounds on computer desktops to unique ringtones on mobile phones, makers of digital devices provide the ability to personalize how we use them. More recently, companies such as Netflix have begun assisting their users with personalization by viewing suggestions. In the future, we will begin seeing devices perfectly matched to our personal preferences, based upon information collected about us.
Sidebar: Mary Meeker and Internet Trends
Mary Meeker making her Internet Trends presentation Chapters such as this are difficult to maintain because the future is a moving target. The same goes for businesses looking to figure out where to develop new products and make investments. Enter Mary Meeker, up until 2018 a partner at the notable venture capital firm Kleiner Perkins Caufield & Information Systems for Business and Beyond (2019) pg. 286
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