Information Systems for Business and Beyond (2019)

trillion in 2016. • Mobile commerce revenue in the U.S. is projected to be $459.38 billion in 2018, and it is estimated to be $693.36 billion by 2019. • By the end of 2018, over $1 trillion — or 75 percent — of ecommerce sales in China will be done via mobile devices. • The average order value for online orders placed on Smartphones in the first quarter of 2018 is $84.55 while the average order value for orders placed on Tablets is $94.91. • Of the 2.79 billion active social media users in the world, 2.55 billion actively use their mobile devices for social media- related activities. • 90 percent of the time spent on mobile devices is spent in apps. • Mobile traffic is responsible for 52.2 percent of Internet traffic in 2018 — compared to 50.3 percent from 2017. • While the total percentage of mobile traffic is more than desktop, engagement is higher on desktop. 55.9 percent of time spent on sites is by desktop users and 40.1 percent of time spent on sites is by mobile users. • By 2020, mobile commerce will account for 45 percent of all e- commerce activities — compared to 20.6 percent in 2016. The Apple iPhone was introduced in January 2007 and went on the market in June of that same year. Its ease of use and intuitive interface made it an immediate success and solidified the future of smartphones. The first Android phone was released in 2008 with functionality similar to the iPhone.

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