Ethos Persistency Warning and Termination Guidelines
10 or more policies
3 to 9 policies
Warning level (less than) At risk for termination
Termination level (less than) Can no longer sell Ethos
Warning level (less than) At risk for termination
Termination level (less than) Can no longer sell Ethos
Persistency
2 month
80%
70%
60%
50%
3 month
80%
70%
60%
50%
4 month
80%
70%
60%
50%
7 month
70%
60%
50%
40%
13 month
60%
50%
40%
30%
Note: Ethos persistency guidelines are subject to change.
Here are the numbers to use when calculating persistency by month:
How to calculate the persistency rate Persistency rate = A/B
● 2 month: X=2, Y= 14 ● 3 month: X=3, Y=15 ● 4 month: X=4, Y=16 ● 7 month: X=7, Y=19 ● 13 month: X=13, Y=25
A = Number of policies (net of free look surrenders, policies with initial payment failures and rescissions) activated between X and Y months ago, that persisted at least X months B = Number of policies (net of free look surrenders, policies with initial payment failures and rescissions) activated between X and Y months ago
ethos.com
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