DRINK WOAH
BRANDING 2023
PERSONALITY
Woah Coffee is all about play! When the product is quick, convenient and low stakes - your audience is freed up to be experimental with their coffee! Woah is for folks who have a busy energetic lifestyle and also for those who love to create new recipes with their cold brew! Since its already a struggle to get up in the morning, Woah is here to put a smile on your face and get you going with a bang-tasty start!
BRAND VOICE
Woah Cold Brew’s voice has a light and jokey tone! Woah is honest about the struggles of energy, needing caffeine to survive your day. We are here to cheer you up, make your life a little easier, and have a joke whilst we are at it! Our tone is supportive, honest, playful. Our promise is maximum taste for minimal effort! We know what it means to feel frazzled from the demands of every day life, we will help life hack where we can.
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