DRINK WOAH
BRANDING 2023
ORIGINAL BRANDING
> CUTE + ROUNDED > SURFER FEMININE > FLAT > CALM, BUT LACKING ENERGY > A LITTLE DATED The current branding has soft muted colors that could have greater vibrancy and make a stronger statement. Whilst the logo isn’t bad, the curved corners only adds to that soft aesthetic. The overall all feeling is ‘nice’ but is it ‘fun?’ A great cold brews should wake you up, energize you for your day, quickly and conveniently. The current branding does not inspire this.
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