DRINK WOAH
BRANDING 2023
INTRO
WHERE WE WANT TO BE
Building a new brand is an on-going process. In this round we are opening up to experimentation and seeking playful qualities for this brand. The aesthetic will begin to settle as it is graphically tested in newsletter and website design. For now, embrace the play, have some fun with it - it is coffee after all!
> FUN AND PLAYFUL > A LITTLE EDGY > GENDER NEUTRAL BUT COLORFUL > MODERN > CHEEKY / SENSE OF HUMOR > CONFIDENT > BUDGET FRIENDLY > MORE STORIED > SENSE OF VALUES > BETTER EXPLANATIONS > CLEAR OPT IN OFFERS > GREATER PRESENCE OF PEOPLE USING THE PRODUCT.
If you have any questions please reach out to the graphic design team at Limelight Marketing Systems www.limelightmarketingsystems.com
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