JBJ MAGAZINE _ April 2024

MAJOR RENOVATIONS BEGIN ON ICONIC COTTON BOWL

C ity of Dallas officials and stakeholders marked the beginning of a two-year, $140 million renovation project for the historic 84-year-old Cotton Bowl Stadi- um at a groundbreaking ceremony. City officials say the project will preserve the legacy and heritage of the stadium. “The Cotton Bowl is one of the signa- ture elements in the entire city, and it’s important that we continue to treasure it, invest in it, and make sure that it’s got a great future,” remarked Ryan O’Connor, assistant director with Dallas Parks and Recreation, underlining the profound importance of this renovation endeavor.

Planned improvements for the iconic stadium include widening concourses, tripling the current square footage per guest in key areas, adding escalators, improving the in-stadium Wi-Fi signal, and increasing the number of hospitality areas and premium environments. These renovations will enhance visitor experi- ence and modernize some aspects of the stadium. To minimize disruptions and accommo- date ongoing events, the renovations will be executed in two phases. This approach ensures that the stadium can continue to host events, including the

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