7 Seconds. That’s how long you have to make an impression before buyers scroll to the next listing. SPARK THEIR IMAGINATION When buyers evaluate a home, they seek a space they can imagine themselves living in. A few simple changes can make your home dramatically more appealing. Professional staging gives you the best chance to get their full attention—and get them in the door. Staged homes are perceived as up-to-date, well-maintained, and move-in-ready. That means you’ll… ∙ Receive more offers ∙ Sell faster ∙ Get a higher price ∙ Make fewer concessions
THE BENEFITS OF Staging & Compass Concierge
7 Seconds
That’s how long you have to make an impression before buyers scroll to the next listing.
Professional staging gives you the best chance to get their full attention—and get them in the door. Staged homes are perceived as up-to-date, well-maintained, and move-in-ready.
That means you’ll…
∙ Receive more offers ∙ Sell faster ∙ Get a higher price ∙ Make fewer concessions
SPARK THEIR IMAGINATION
When buyers evaluate a home, they seek a space they can imagine themselves living in. A few simple changes can make your home dramatically more appealing.
Pay little to nothing out of pocket
Compass Concierge covers the up-front cost of select services that can increase your home’s selling price.
We’ll create a tailored plan to maximize your home’s potential on the market, not just with staging but also cleaning and cosmetic renovations. The costs come out of the sale price when the deal closes, so you don’t have to spend thousands of dollars before you sell.
SERVICES MAY INCLUDE
•
Cabinet Refinishing
• Fencing • Hardwood Flooring • Kitchen Improvements • Landscaping • Moving & Storage • Painting
• Plumbing Repair • Roofing • Staging • Tree Removal • Windows • And More...
• Carpet Cleaning • Custom Closet Work • Decluttering
BEFORE
• Deep-cleaning • Electrical Work
The potential return of every $100 you invest in staging your home 4x
The percentage of sellers' agents who say staging decreases a property's time on market 53%
54%
The percentage of homebuyers willing to pay more for hardwood floors
AFTER
compass.com/concierge
Small Spaces, Big style
SERVICES USED •
Hardwood floors throughout
1963 MCALLISTER ST., NO. 7 2 Bed | 2.5 Bath | 1,065 Sq Ft A designer touch brought out the very best of this amazing townhome in the NOPA district of San Francisco. Showcasing big style in a small platform the seller utilized Compass Concierge to transform this property. Taking cues from the hospitality industry the transformation included new hardwood floors throughout, new light fixtures, a kitchen overhaul and landscaping to showcase the amazing work-from-home lifestyle. The seller worked closely with Brendon and his team and the results paid dividends.
• New light fixtures • Kitchen overhaul • Landscaping • Designer staging
BEFORE
BEFORE
AFTER
9 DAYS ON MARKET
$1,660,000 SALE PRICE
139% OVER ASKING
$310,000 NET GAIN
$65,725 INVESTMENT COSTS
4.7% RETURN ON INVESTMENT
AFTER
A Fresh Face for a Well-Loved Home
207 MONTCALM STREET 4 Bed | 2+ Bath | 2,226 Sq Ft
This home remained in the hands of the original owners since 1989. Although it was exquisitely maintained and updated over the years, its finishes were a bit outdated, with wall-to-wall carpet and original light fixtures throughout.
BEFORE
BEFORE
AFTER
AFTER
SERVICES USED • New hardwood floors throughout • Interior and exterior paint • Designer home staging • New light fixtures throughout • Kitchen countertop replacement
With the help of Compass Concierge, the sellers were able to transform the interior of the home to match its iconic views.
1 DAYS ON MARKET
$3,025,000 SALE PRICE
117% OVER ASKING
$500,000 + NET GAIN
$129,618 INVESTMENT
4.4% RETURN ON INVESTMENT
“Brendon’s suggested improvements to the property before hitting the market were on point and added value to the property well in excess of the cost of the improvements. It was a pleasure working with him and I would recommend Brendon to anyone looking to sell a home in San Francisco.”
STEVEN V.
AFTER
The Power of a Professional Touch
230 CLAYTON ST., NO 1
1 Bed | 1 Bath | 865 Sq Ft
A picture perfect Victorian condominium in the North Panhandle, one of the hottest neighborhoods in San Francisco. With 2 recent sales of $1.025M+ in the building, it seemed like this would be a relatively easy home to sell. So, the seller opted to try using their own furniture and design skills to “stage” the home…but soon changed their mind.
BEFORE
AFTER
A false start…followed by wild success
KITCHEN
After staging the home themselves, the seller listed at $895,000. Two weeks later, there were no offers, and open houses had been slow.
AFTER
BEFORE
We invested $26,000 in refinished hardwood floors, fresh interior paint, and a professional stager before hitting the market again.
PRIMARY BEDROOM
Within 7 days, the seller received 12 offers, and the home sold for $1,050,000—a new record high in the building.
BATHROOM
The updates made possible by Compass Concierge completely changed the market outlook for this home. The seller got multiple offers quickly and achieved a record-high price with no out-of-pocket home prep costs.
SERVICES USED
•
Refinished hardwood floors throughout
• Designer home staging • New light fixtures • Hardware update
• Interior paint
Conclusion
7 DAYS ON MARKET
$1,050,000 SALE PRICE
132% OVER ASKING
AFTER
$155,000 NET GAIN
$21,700 INVESTMENT
7.1% RETURN ON INVESTMENT
Don’t squander your first impression
All buyers preview homes online before making time to visit in person, and professional staging is what puts your home on their must-see list. More buyers visiting means more offers, a higher price, and a faster sale.
Compass Concierge makes this easier than ever by covering the up-front cost of maximizing your home’s value.
I’m Brendon Kearney.
I’ve been selling homes in San Francisco for over 20 years, and living here even longer. This city is full of complexities—and so is its real estate market. I’ll guide you through the maze so the process of selling your home feels seamless.
BRENDON KEARNEY 415.640.4757 | DRE 01350213 | brendon.kearney@compass.com
Compass is a real estate broker licensed by the State of California and abides by Equal Housing Opportunity laws. License Number 01527235. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate.
Page 1 Page 2-3 Page 4-5 Page 6-7 Page 8-9 Page 10-11 Page 12-13 Page 14-15 Page 16-17 Page 18-19 Page 20Made with FlippingBook Online newsletter maker