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coronavirus outbreak, chiefly because it’s a safe and con- venient way to get what they need. “There has been a seismic shift in the way consum- ers are shopping and we’ve been using our expertise to support businesses of all sizes with the rapid growth of e-commerce so they can survive and thrive through this uncertain time,” said Mark Ushpol, Managing Director of Packaging at DS Smith. “What’s clear is that as lockdowns ease, these trends aren’t likely to fall away. Consumers have found new con- fidence and convenience in the way they shop, buying a whole range of items online – everything from groceries to toiletries to fitness products. If companies are not already transforming their business to meet this new age of e-com- merce, they risk being left behind,” Ushpol said. Some DS Smith customers have doubled and even tripled their e-commerce orders, requiring essential busi- nesses like DS Smith to remain open to meet the increased demand for packaging. For instance, while some major U.S. cosmetics com- panies have reported a 30 percent spike in sales, the DS Smith survey showed there still is room to grow. About 74 percent of Americans plan to buy beauty products online at the same rate or more as lockdown restrictions are re- laxed. Although bars and clubs have remained shuttered in many cities, overall alcohol sales in the U.S. have jumped 16 percent during the lockdown period compared to 2019.
And 40 percent of survey respondents have bought fit- ness equipment online at the same level or more during the lockdown. Beyond the health care crisis, nearly four out of 10 con- sumers say they most likely would stick with online shop- ping if delivery times were faster and retailers offered free returns. In another signal of consumer sentiment, one in five shoppers say they’d likely continue buying online if items were delivered with less packaging or used more sustain- able material. About that same number say they’d prefer items delivered in more recyclable packaging. The embrace of environmentally friendly and protective packing aligns squarely with DS Smith’s production values as a sustainable leader that promotes a circular economy to reduce consumption, waste and pollution by keeping products in use. “We’re eager to help brands and businesses navigate this path and work with them so that they can benefit from sustainable packaging solutions that their customers de- sire,” Ushpol said. The poll of 1,089 adults nationwide, taken July 5-11, has a margin of error of plus or minus three percentage points. DS Smith is a member of the FTSE 100 and focuses on creating innovative and sustainable packaging solutions, using a closed-loop recycling model in which paper and corrugated is collected, recycled and then used again to make packaging materials.
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August 3, 2020
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