NorthBay biz Statement of Ownership, Management and Circulation, PS Form 3526-R. 1. Publication Title: NorthBay biz. 2. Publication Number: 097-770. 3. Filing Date: Oct. 17, 2025. 4. Issue Frequency: Monthly, plus one bonus issue in May. 5. Number of Issues Published Annually: 13. 6. Annual Subscription Price: $35. 7. Complete Mailing Address of Known Office of Publication: 3392 Mendocino Ave., Santa Rosa, CA 95403. 8. Complete Mailing Address of Headquarters or General Business Office of Publisher: 3392 Mendocino Ave., Santa Rosa, CA 95403. 9. Full Names and Complete Mailing Addresses of Publisher, Editor and Managing Editor: Lawrence Amaturo, Publisher, 3392 Mendocino Ave., Santa Rosa, CA 95403; Jason Walsh, Editor, 3392 Mendocino Ave., Santa Rosa, CA 95403; Rosie Padilla, Managing Editor, 3392 Mendocino Ave., Santa Rosa, CA 95403. 10. Owner: Amaturo Sonoma Media Group, owned by Lawrence Amaturo, 3392 Mendocino Ave., Santa Rosa, CA 95403. 11. Known Bond Holders, Mortgagees, Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages or Other Securities: None. 12. (Does Not Apply) 13. Publication Title: NorthBay biz. 14 Issue Date for Circulation Data: October 2025. 15: Extent and Nature of Circulation: Average Number of Copies Each Issue During Preceding 12 Months; Number of Copies of Single Issue Published Nearest to Filing Date: A. Total Number of Copies: Average: 3,650; Actual: 2,000. B. Legitimate Paid and/or Requested Distribution: 1. Outside County Paid/Requested Mail Subscriptions: Average 1,056; Actual 580. 2. In County Paid/Requested Mail Subscriptions: Average 1,412; Actual 776. 3. Sales Through Dealers and Carriers, Street Vendors, Counter Sales and Other Paid Distribution Outside USPS: Average 663; Actual 364. 4. Paid Distribution by Other Classes of Mail Through USPS: Average 0; Actual 0. C. Total Paid Distribution: Average 3,130; Actual 1,720. D. Free or Nominal Rate Distribution: 1. Free or Nominal Rate Outside County Copies: Average 224; Actual 123. 2. Free or Nominal Rate In-County Copies: Average 286; Actual 157. 3. Free or Nominal Rate Copies Mailed at Other Classes Through USPS: Average 0; Actual 0. 4. Free or Nominal Rate Distribution Outside the Mail: Average 0; Actual 0. E. Total Free or Nominal Rate Distribution: Average 510; Actual 280. F. Total Distribution: Average 3,650; Actual 2,000. G. Copies Not Distributed: Average 50; Actual 50. H. Total: Average 3,700; Actual 2,050. I. Percent Paid: Average 85; Actual 86. 16. Electronic Copy Circulation (Does Not Apply) 17. Publication of Statement of Ownership for a Requester Publication is required and will be printed in the November 2025 issue of this publication. 18. Signature and Title of Editor: Jason Walsh, Oct. 17 2025.
BUSINESS & NONPROFITS
North Bay bike coalitions spread the word about the many benefits of cycling TWO WHEELS AND THE TRUTH
Inside: A salute to Redwood Credit Union at 75!
Business & Nonprofits Issue 2025
$4.95
HEALTH, WELLNESS AND SENIOR LIVING
The age of connection
Staying active and engaged is vital for health and wellness as we age
Inside: Elder Fraud • Tech Talk Poggio • Ice Baths • Vine Wise Vaccine Rates • Napa Insider
Business and lifestyle news for the North Bay.
ENTERTAINMENT
Health, Wellness and Senior Living Issue 2025
$4.95
That’s Entertainment!
From Country Summer to local movie houses to kid rock bands—there’s no business like show business in the North Bay
Inside: Gene Simmons on Brand ADUs • Napa Insider • Tech Talk Great Tastes • Piatti • Vine Wise
MONEY • INVESTMENT • INSURANCE
Entertainment Issue 2025
$4.95
Get the North Bay’s premiere business and lifestyle magazine delivered to your home or business every month!
How a respected local daily was sold off to ‘a destroyer of newspapers’
T he NorthBay biz brand extends beyond the pages of the magazine. It includes active involvement in the business community, original and co-sponsored events and special bonus issue produced throughout the year. For 50 years, NorthBay biz has attracted and retained a notable group of business leaders, comprised of highly-educated business owners, managers and executives involved in the livelihood and well-being of their communities.
Inside: 15 Gen Z workers need a timeout! 16 The sunny side of ‘toxic positivity’ 32 A bite from the Sandwich Generation 47 Requiem for an Eames 51 The Top 500
Money, Investment and Insurance Issue 2025
$4.95
FOOD • WINE • HARVEST
Inside: 15 Get busy task masking! 30 Wine Country seeks fountain of youth 38 Curse of the Michelin star? 44 WID: Wine Improvement Discussion 58 Kyle Altomare sparkles at Gloria Ferrer Def Leppard’s Rick Allen is drumming up support for North Bay first responders Rock of Ages
Food, Wine and Harvest Issue 2025
$4.95
Subscribe at www.northbaybiz.com or call 707-570-7811
November 2025
NorthBaybiz 55
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