Chapter 7: Writing the Playbook
Mark isn’t just a speaker—he’s a storyteller. And he’s written some of the most widely read books in chiropractic, including:
- Cracking the Code: Marketing Chiropractic - Breakthrough Thinking - Breakthrough Coaching: The Book - Break Through the Insanity - Breakthrough Living: A Journey of Hope
His writing style is exactly like his coaching: clear, direct, and filled with practical wisdom. He doesn't just talk about change—he walks you through how to do it.
In Cracking the Code, Mark challenges chiropractors to step into the spotlight. He talks about social media, storytelling, and the power of visibility. 'You’re not just cracking backs,' he says. 'You’re cracking limiting beliefs.'
Cracking the Code Marketing book
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