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INSIDE THIS ISSUE Tips for Resolving Partnership Disputes page 1 Navigate the Noncompete Rule page 2 A Guide to Micro-Influencer Marketing page 2 Tips to Enhance Workplace Productivity page 3 Perfect Curried Chickpea Salad page 3
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more engaged following, with many followers commenting, sharing, and reacting to their posts regularly. Businesses wanting to hire micro-influencers for their marketing efforts will be pleased to learn that they charge significantly less than a well-known influencer or celebrity. Instead of paying thousands of dollars per post, you’re probably only going to spend a few hundred dollars at most, which helps keep your social media strategy within budget. Why should your business hire a micro-influencer? You might think that an account with a few thousand followers isn’t worth your time and money, but building a platform is incredibly challenging. You’ve probably already experienced this with your personal or business social media accounts. These individuals have already amassed a following, and now, you can take advantage of their hard work. Additionally, most micro-influencers have a targeted audience that aligns with their views and words. If their targeted audience shares the same circle as your potential customer base, you have a recipe for boosted sales and growth. How to find the right micro-influencer for your business. Finding the right influencer to represent your brand will take some effort. If you hire someone whose audience doesn’t relate to your business, you’ll be wasting time and money. Start by determining what you want to gain from this social media campaign. Search keywords and use filters to find the perfect account for your business. From there, you need to search for influencers who fit your brand and then inform them of your campaign goals so they can create the proper content.
Once you’ve found the perfect influencer, determine which platform is best for your campaign. Each platform provides unique advantages. The influencer may be able to guide you through which option is best depending on your goal and content idea. Remember that you’ll likely have to give content direction to the influencer to ensure you get the content that fits your brand’s image and accomplishes your goals. This includes promo codes, product samples, or information about your business. Influencers can be a powerful tool for driving business and growing your brand. Consider using a micro-influencer if you’re struggling to find new clients through social media. It might be the best thing you can do for your business this year!
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