STAND OUT
CHOBANI’S SECRETS FOR MAKING WAVES IN A SEA OF MESSAGING
“We’re in this together!”
So, how do you stand out in a time when everyone is facing the same issue? Try following this yogurt brand’s lead.
“Getting America back to work.”
“Stronger together.”
TAKING A STAND Having a great product to offer consumers is one thing, but it can’t do all the talking. Trying to have your product alone do the talking means you’re whispering while other companies are shouting. Chobani has led the Greek yogurt revolution, and it’s continued to outpace its competitors and make big impressions on its customers. But it hasn’t done so with great yogurt alone. Rather, its messaging has led to raving fans. For starters, Chobani reinvented how we think about yogurt. This product has often been seen as the food to kick-start a healthy lifestyle, but Chobani put its competition on blast in a 2016 advertising campaign that highlighted common
Advertisements on our TV screens, on social media platforms, and in our mailboxes have been littered with these phrases — and many others — during the COVID-19 pandemic. You’ve likely heard the phrases somewhere, but there’s a good chance you can’t place the company or brand that is marketing this messaging. The wrong thing to do during and after the pandemic is remain silent, but it can be just as detrimental to have your message get lost in a barrage of others.
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