ingredients in other yogurts that were also used in pesticides and other harmful products. Try reaching for one of those products as you begin your new diet without hearing Chobani’s warning in the background. It did the trick. But the yogurt company didn’t stop there. It outright claims to be purposefully reshaping the yogurt and food industry in an effort to create healthier communities and people. Their mission statement even ends with “Real change. Not just ‘checking the box.’” From the beginning, the company’s mission has been to supply the world with better food, products, and communities, one yogurt sale and philanthropic action at a time. DOING THE WORK You cannot talk the talk before you can ensure that your company can walk the walk. Sending out messages that promise to do one thing and then failing to deliver on that very thing creates distrust with your customers. You have to ensure that you can do what you’re promising you will do before you send the message out. Then actively do it. Chobani demonstrates this by setting an ambitious mission statement to create a healthier product, food system, and world and following that up with a high- quality product and company-led initiatives. It didn’t just highlight the disgusting ingredients in its competitors’ yogurt; it advertised and delivered a product that was free of those additives. Customers could trust that they were receiving the healthy food they expected. Chobani has also created a food-funding program designed to invest in companies that are creating natural, healthy food products for consumers. The company has also invested in its employees. CEO Hamdi Ulukaya
has ensured that 10% of the company’s shares are disbursed back to its employees. Ulukaya also founded The Tent Partnership for Refugees organization, which is committed to helping refugees find jobs and get integrated into their host communities. (Nearly 30% of Chobani employees are refugees.) ‘ WE DON’T SELL YOGURT’ You don’t have to be a yogurt aficionado to appreciate the business finesse and quality character that Chobani exhibits, and you can replicate their methods in your own industry. Find a cause that matters to you. Maybe it’s guaranteeing that no one has to go without heat in their home in the winter, or maybe it’s ensuring tech literacy by offering continued education and training in your community. Whatever it looks like, find a stance that you can take and make it part of your brand.
Soon, you’ll discover that your customers are focused on your messages, and you’ll have just as loyal of a following as Chobani.
GG Gretchen’s Kitchen (My mom’s secret recipes)
Take a
Garden Tomato Pie
Ingredients
BREAK
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6–7 large ripe tomatoes
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2–3 tbsp sweet basil
2 cups Bisquick
1 1/4 tsp dill
1 1/2 cups of water 1 cup grated Swiss or Monterey Jack cheese 1 bunch green onions, chopped
Salt and pepper, to taste
1 1/2 cups grated cheddar cheese 1 cup mayonnaise
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Directions 1. Preheat oven to 350 F. 2. Prepare tomatoes by peeling, removing seeds, and slicing. Set aside to drain. 3. In a medium bowl, mix Bisquick and water to make the crust. Press into a 9-inch pie pan. 4. Sprinkle the Swiss or Jack cheese on the bottom of the crust, then layer tomatoes with some of the green onions, basil, dill, salt, and pepper. 5. Continue this pattern until you have three layers of the tomatoes, green onions, and herbs. 6. In a small bowl, mix the cheddar and mayo together, then place on top of tomatoes. 7. Bake for 45 minutes.
Corner Post MINISTRY
If you would like to listen to Dave’s spiritual podcast, visit CornerPostMinistry.com.
“He counts the stars and calls them all by name.”
– Psalm 147:4
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