CLIENT SUCCESS
MARKETING HOW-TO A SIMPLE PLAN TO MAKE MORE MONEY IN 2019
Last month, I was in a budget meeting when our client newsletter came up. Someone asked, “Does it really matter?” I had no intention to cancel the newsletter, because I’ve seen how effectively it has connected me to our clients, but the question caused me to stop and think. Before I started working with The Newsletter Pro, I produced my own newsletter from scratch. I love that I don’t have to think about that now. I can block out just 30 minutes of my time each month — most of the time I have no idea what I want to talk about — and somehow, in spending just half an hour talking with my writer, we have a topic. They bring content ideas to the table, and the team puts everything together for me — design, writing, editing, fulfillment, the works. I magically get an email letting me know that my newsletter is ready. All I have to do is approve it, and it gets me in front of the people I want to stay top of mind with. And The Newsletter Pro doesn’t just do newsletters. I came to them about a special project I had recently: I wanted to send out postcards for my firm’s anniversary, and it occurred to me that they might be able to help. Though I waited until the last minute to ask about the possibility, in less than two days, they had a design ready for me. They pulled it off quickly but with quality, and I love what they came up with. I was thinking about all this after my budget meeting. I love the newsletter and know that it works, but how could I convey that on a spreadsheet? Later that day, I got a call from a previous client, someone I had represented years ago. He found himself in need of an attorney once more, and one thing had prompted him to reach out to me. “I keep getting your newsletter,” he said. It was the primary connection he had to our firm. I’ve moved since he initially became my client, and though he could have looked us up on the internet, the newsletter was the only piece of marketing that kept us top of mind with him. Boom. Same-day proof of ROI about the newsletter. It was the reminder I needed, both about its effectiveness in retaining relationships and in keeping me top of mind with my clients. DOES IT REALLY MATTER?
The single easiest way to make more money in 2019 is to improve conversions of existing leads.
OUR BOOKSHELF
A Story of Redemption, Compassion, and a Mission to Bring Clean Water to the World’ Before he began his journey with charity: water, Scott Harrison lived his life as a nightclub promoter. Harrison was pursuing a career that many people dream about, but he found himself disparagingly depressed and sought a way to turn his life around. “Thirst: A Story of Redemption, Compassion, and a Mission to Bring Clean Water to the World,” serves as a biography and tale of Harrison’s endeavor to bring clean and accessible water to billions of people worldwide. Harrison’s inspirational story pulls the reader into the pages, making it nearly impossible to put it down. He recounts how charity: water came to fruition and how it has had an impact on his life. His charity, which started off with a small team located in a tiny Manhattan apartment, has now raised over $320 million to bring clean and safe water to people across the world, funding nearly 30,000 water projects in 26 countries. ‘THIRST:
– Meliha Perez Halpern Attorney at Law, Perez Halpern LLC
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